The events and statements surrounding the execution of Gary Gilmore are depicted as rhetorically appealing because they embody the symbolic form of power vs powerlessness. Gilmore defeated symbols of the powerful by strategically co-opting two bases of power, physical force and moral force. Warns of the dangers of rhetorical drama. (JMF)

Using Burkean analysis, this essay shows how films about haunted houses can serve as symbolic equipment to help audiences cope with real life problems. (PD)

Develops a theory of strategic, political silence which directs public attribution of predictable meanings towards political leaders who unexpectedly refuse to speak in public. The meanings are mystery, uncertainty, passivity, and relinquishment. Illustrates the theory with a criticism of President Carter's silence in July 1979. (JMF)

Defines gastronomic reference, or mention of what public figures eat, as synecdoche. Illustrates how use of this rhetorical device contributed to public figures and public images in the 1980 presidential campaign. Argues that interest in gastronomic reference leads to a broader concern for how synecdoche functions in public discourse. (PD)

Reviews current conceptions of rhetorical theory and criticism. Proposes that the ultimate goal and justification of rhetorical theory and criticism be regarded as pedagogical: to teach students how to experience their rhetorical environments more richly. (PD)