Descriptor
| Black Attitudes | 1 |
| Blacks | 1 |
| Content Analysis | 1 |
| Mass Media Effects | 1 |
| Research Methodology | 1 |
| Research Needs | 1 |
| Television | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
Source
Author
| Allen, Richard L. | 1 |
Publication Type
| Information Analyses | 1 |
| Opinion Papers | 1 |
| Speeches/Meeting Papers | 1 |
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Laws, Policies, & Programs
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Allen, Richard L. – 1980
This paper reviews the role of television in the lives of blacks and suggests approaches on how to improve the quality of communication research. Portrayals, exposure patterns, attitudes and motives, and effects of blacks on television are discussed. It is suggested that future research should emphasize interpretive analysis or assessment of the…
Descriptors: Black Attitudes, Blacks, Content Analysis, Mass Media Effects
