The Conference on College Composition and Communication (CCCC) represents teachers and researchers of composition and communication in all possible genres, media, contexts, and exigencies; for the purpose of these guidelines, "writers" and "writing" will be all-encompassing, and the term "researcher" will refer to…

Summarizes the report on undergraduate education in biology published by the National Science Foundation. Discusses the problems and recommended solutions for each of three areas: laboratories and course development; enhancing the quality of teaching; and recruitment and retention of students. (YP)

A smart marketing plan creates emotional attachment and loyalty in a school's prospective students, but how does a school go about creating this type of positive environment?. In this brief paper, the author describes a step-by-step approach that he created--the enrollment funnel. The enrollment funnel is a systematic method of moving…

Illustrates the varied ways that can be used to reduce barriers and encourage participation in continuing education. Shows what teachers can do directly and how they can assist members of their clientele and representatives of other organizations. (JOW)

Argues that art education programs must actively recruit minority students for training in visual arts education. Describes a cooperative effort between an independent art college and a metropolitan school system to identify, recruit, train, and employ minority teachers in art education. Outlines a three-year plan that includes curriculum…

There is much discussion of the shortage of qualified teachers and the need for teacher recruitment, but punishment strategies legislated in many states to motivate teachers to do the extraordinary are also publicized. There are positive approaches that can be used to motivate teachers, including improving facilities and classroom conditions,…

This article discusses the three "Rs" of teacher education in the twenty-first century: recruit, retain, and re-train teachers. The author argues that, as with other "caring" professions, such as nursing and social work, the marketisation of the professions will impact to such an extent that all three "Rs" will be…

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

This paper discusses who will teach American children in the current political environment. Americans consider education a top political priority. The conversation must be moved from campaign rhetoric to real dialogue about education's critical role and the readiness of all schools to help shape the nation. Major trends transforming society…

A characterization of the nontraditional student including veterans, vocational-rehabilitation students, single parents, and late reentry students is presented. Recruitment and retention of these students into the geological sciences is discussed. (CW)

Research on Arizona State University's intensive English program indicates that the majority of students learned about it through family, relatives, or friends in the local community, not through its extensive overseas recruiting techniques or electronic technology. Local recruiting strategies include local English media features and advertising,…

Recommendations concerning faculty recruitment, screening, selection, orientation, and development are presented as developed by the New Faculty Subcommittee of Miami-Dade Community College. The recommendations include the following: (1) the college should establish and fund the position of Recruitment Coordinator, adopt an organized recruitment…

Lists 10 premises affecting the future of teaching, including trends toward teacher shortages, declining entry standards, unattractive salaries and working conditions, and standardized curricula. Presents three scenarios: business-as-usual, two-tiered (permanent senior teacher cadres instructing temporary teachers), and a professional scenario…

Examines the idea that introductory college courses should be magnets for recruiting and retaining science majors, not filters to discourage the "unfit." Discusses the possible relationship between the quality of instruction in college science and the number of students that drop out of science well into their college careers. (KR)

Two kinds of affirmative action in the recruitment and selection of college faculty are distinguished and discussed: procedural (ensuring judgment of applicants without consideration of race, religion, or national origin) and preferential (characterized by attention to the same criteria that procedural affirmative action eschews). Argues that…