Considers how definitions of teaching and learning have informed educational broadcasters' rationales for their work and how these are manifested in the textual strategies of specific programs. A theoretical framework for accounting for the ways educational television seeks to implicate its viewers in the learning process is then developed. (RP)

Noting that one of the greatest criticisms of television is the lack of television criticism itself, this paper proposes a multidimensional approach to the subject, based on current forms of criticism and theory. The 10 forms of criticism or theory discussed in the paper are (1) rhetorical criticism, (2) dramatic criticism, (3) literary criticism,…

Examines two issues: whether different modes of presentation used by communication media require their own unique brand of literacy, and whether the consequences of one kind of literacy, e.g., television literacy and all of its skill components, may affect those of another kind. (MBR)

Research on children and media has generally focused on the negative impact of media on developing minds. However, a theoretical framework is proposed for thinking about the role of television for American children from a developmental perspective. Instead of focusing on television's effects, television viewing can be examined as is any other…

Examines various technological and artistic developments in the area of television production via their potential effects on viewers' comprehension and appreciation of televised programs. Developments in television equipment are reviewed, special effects and computer graphics are discussed, and future predictions and suggestions are presented. (47…

Discusses questions of central importance to researchers interested in educational computing, namely long-range, cumulative effects of computer use; cumulative effects on cognition, emotion, and behavior; identification, conceptualization, and study of computers' capabilities carrying the most educational promise; transfer of learning; and…

This second article in a series on the relationship between television and children summarizes shortcomings of studies of effects based on traditional psychology. Other approaches to study of television and children using sociological ideas are explored, focusing on what children do to, and with, television as active viewers. (MBR)

This paper describes the future perspectives of biocybernetic communication research applied to television, i.e., the measurement of the information impact of television on both individual human beings and groups in terms of energetic changes in the human body. A summary of the recent state of the art of biocybernetic research includes discussions…

Examines three reasons why Americans have remained apathetic towards the current farm crisis: consumers have little direct contact with farmers/farm life; relationship between food prices at the supermarket and farm income is hidden; and Americans view "bad" news from the farm sector as a recurring theme in national economic events. (LFL)

One in a series of papers by the Rural Research Agency devoted to the study of telecommunications services and systems sponsored by the State of Alaska, this paper concentrates on the technology of television delivery and distribution to the citizens of the state. It most closely scrutinizes entertainment television, but much of its analysis is…

Comparison of data gathered in the late 1970s to data gathered in the early 1990s indicates that while communication researchers remain convinced that effects of intercultural mass media exist, they also acknowledge that no clear, useful theoretical framework exists. Data were analyzed, compared, and reported in the late 1970s from three…

This paper considers the style and structure of broadcast educational television programs in relation to learning outcomes, and proposes a study to identify those key factors which intervene or affect this relationship. The types of structure examined include simple or complex and self-standing or integrated programs, and types of style include…