Discussion of attitude change through mediated instruction and how attitudes are related to learning is followed by guidelines for the use of six categories of persuasion techniques by instructional designers. Summaries of research findings on the effectiveness of each technique in mediated instruction are included. (MBR)

Suggests that academic research in journalism needs to deal with more relevant problems and issues faced by the newspaper industry to better prepare students for the profession and to bring needed credibility and respect to journalism schools. (HTH)

Examines forms of media in today's electronic environment including television, microcomputers, video games, and music television, and considers these media forms and their effects on cognitive processing. Implications for teachers and instructional designers in achieving curricular balance between print and electronic media are discussed. (MBR)

Media specialists concerned about students' academic achievement can work with teachers to extend the scope of classroom activities through instructional development, and institute professional improvement programs when training and knowledge are lacking. Studies show significant gains in achievement test scores are attributable to presence and…

Reviews the advances in instructional technology during the past 60 years. Cautions that instructional materials are only as good as the minds that produce them. We must insist on computer materials that fulfill the potential of the medium. (MD)

Discusses lack of integration between communication and educational technology research, and argues that theory and research must be reciprocal, that media research efforts will continue to produce limited observations without acknowledgement of commonality with communication, and that findings of previous media research need to be integrated…

Third in a series on teaching methods in higher education, this updated volume reviews and evaluates research on audiovisual aids and related instructional hardware. While the emphasis is on the effectiveness of technical aids in higher education as instructional tools, some information on technical and administrative problems is also provided.…

To address the challenges to education posed by the new information technologies, participants from 41 states--publishers, administrators, teachers, subject specialists, and leaders from the field of educational computing--gathered to share ideas and visions. This report of the conference proceedings includes introductory comments by John Roach of…

Crucial, technologically oriented issues currently facing educators are addressed in the following 11 articles: (1) "The Definition of Educational Technology: An Emerging Stability," by Donald P. Ely; (2) "Media Applications to Instruction: Current Theoretical Considerations," by Gerald M. Torkelson; (3) "The Dilemma of…

Using the book "Mindstorms--Children, Computers and Powerful Ideas" as a reference point, this paper deals with the sociological challenges raised by Seymour Papert and explores such issues as the role of computers as carriers of powerful ideas and the seeds of cultural change. Recent studies are cited indicating that although the…

Defining the media experience as the media and social interaction involved in any person's viewing of television and the consequences of that viewing for oneself and others, this paper examines how phenomenology and psychodrama--methods of experiential learning focusing on the feeling and imagining functions of communication--can be used to teach…

This discussion of the merits of radio as a medium for distance education focuses on the 1982 Radio Education Research Project in Jamaica, which was developed to provide continuing education for rural primary health care workers. The potential future role of radio with education in developing countries is evaluated. (Author/LRW)

This collection of five articles presents the viewpoints of experts on various aspects of the field of instructional technology (IT). Wesley C. Meierhenry traces the history of IT from its original emphasis on audiovisual media to its current concern with instructional design and the use of systems and systematic approaches. Henry T. Ingle…

This volume is divided into full formal paper manuscripts and 200-word abstracts of presentations that were made without submitting formal papers. The 73 papers presented in full represent recent research and applications in the field of computer-based instruction. They are organized into 13 sections by special interest group: (1) Computer-Based…