The purpose of this content analysis was to examine in detail the nature and extent of messages about sex that are presented in the "family hour" on broadcast network television. The research sought to identify any patterns that exist in portrayals of sexual behavior as well as characters' talk about sex, using a sample of programming…

This document contains data used in a study which sought to determine how much audience is diverted from local television stations by cable systems carrying distant signals. A companion report to "Audience Diversion Due to Cable Televison: A Statistical Analysis of New Data," this paper contains the data that are analyzed in the other volume.…

A field test was conducted to examine the efficiency of a paper-and-pencil television diary for collecting viewer evaluations of public and commerical television programs. Six hundred individuals in Boston, Massachusetts, kept qualitative viewing diaries for one week. The results indicated high and enthusiastic cooperation by the total sample. The…

Children's learning from television was studied in 343 fourth, sixth, seventh, and eighth grade students who viewed an edited version of a television program and took a posttest. It was hypothesized that children would learn more plot-relevant information (central learning material) as they moved from concrete operational to formal operational…

A potent education force recounts its growth and development amid fiscal and administrative uncertainty. Data identify funding sources for radio and television and illustrate the growth of radio and television broadcasting. The report indicates that 94 percent of all public television stations broadcast some instructional/educational programs.…

This report describes the first wave of a research project investigating both the mass media behavior of adolescents in size and character of consumption, and their relations with the TV content consumed. This longitudinal study examines 11- to 15-year-olds through the use of specially developed scales and other traditional measures. Included are…

As part of a program of statistical reports on public broadcasting, a survey requested 147 public broadcasting stations to supply information about their operations during one week in 1974. Data were collected about instructional television services, "Sesame Street,""The Electric Company," general and news programing, any…

A telephone survey of randomly selected homes was conducted to locate current owners of videocassette recorders (VCRs) for a study of their VCR-associated television viewing of both public (PTV) and commercial (CTV) television, and a one-week TV activity diary was mailed to homes in 16 cities. Analysis of data from 250 completed diaries indicates…

Interactive classroom television (ICTS) systems were installed in two special education classrooms to evaluate their impact on the learning experiences of severely visually impaired students. During a 3-year experimental period, data were collected from approximately 14 elementary students measuring achievement, visual-motor integration, visual…

This report presents the data from a national, random sample survey designed by the Kaiser Family Foundation and Princeton Survey Research Associates (PSRA) and conducted by PSRA by telephone between April 6-26, 1999, when 1001 parents of children ages 2-17 were interviewed about their opinions of television, the V-Chip, and the TV ratings system.…

Because children today are growing up in an era of increasing racial and ethnic diversity and because television provides a steady educational influence on children's attitudes and perceptions, it is important to examine the extent to which television programming reflects diversity in all its forms. This study was commissioned by Children Now to…

Eight established methodologies were evaluated and compared in this preliminary study, which was conducted to resolve methodological questions and problems and develop an adequate approach for the collection of valid, generalizable data for an extensive study of family use of television. The study focused on four variables: which family members…

Fourteen second and third grade children viewed "The Electric Company" television series pilot shows while color slides flashed on a nearby screen competed for their attention. The children's visual attention was monitored and recorded. Bits from the shows were then ranked according to percentage of attention they received, and the…

A study presented the results of two national, random sample surveys about the use of and interaction with the television ratings system by parents and children. The telephone survey was conducted between April 2-26, 1998, and involved interviews with 1,358 parents of children ages 2-17 and 446 children ages 10-17. Results were reported for 69…

A total of 687 children, aged 7 through 11, was interviewed in fall, 1974 to determine the extent to which the Harlem Globetrotters Popcorn Machine television programs communicated "pro-social" messages to its audience. Viewers of four different episodes of the Globetrotters were questioned about the program they had seen. Among the…