A study was conducted to discover teachers' preferred means of obtaining information on environmental issues. A survey was administered to 123 teachers attending a one-week workshop on environmental education during the summer of 1978 to determine their use of four mass media: radio, television, newspapers, and magazines. Results revealed that…

A statistical report on public broadcasting describes the status of the industry for 1973. Six major subject areas are covered: development of public broadcasting, finance, employment, broadcast and production, national interconnection services, and audiences of public broadcasting. Appendixes include supplementary tables showing facilities,…

A sample of 1,048 seventh through twelfth grade students in Richmond, Virginia, was surveyed to determine whether they read the local morning newspaper, what features or types of news interested them, and what exposure they had to other daily newspapers and to television. Survey results are as follows: nine out of ten students were exposed to…

In fall 1997 Northern Virginia Community College (NVCC) conducted a telephone survey of new students to collect information on the media sources utilized by the students in order to assess effective ways to market the college to prospective students. Students were asked questions about their exposure to print, television, radio and computer media.…

Fifty-eight studies relating to the "knowledge gap" hypothesis (a theory that correlates public knowledge to educational level and mass media exposure) are examined in this report. In the opening sections, the theory is defined, and the early information diffusion studies and public opinion polls that led to its formulation in 1970 are…

To test the validity of hypotheses regarding television violence and social behavior of viewers, a survey was conducted of a large stratified sample of sixth grade and kindergarten pupils and of teachers. The student survey identified: (1) frequency with which pupils watch television; (2) parental control of television viewing; (3) family…

Developed by the Westinghouse Electric Corporation, Video Audio Compressed (VIDAC) is a compressed time, variable rate, still picture television system. This technology made it possible for a centralized library of audiovisual materials to be transmitted over a television channel in very short periods of time. In order to establish specifications…

A methodology is presented which assists government decision makers in making cost analyses of ongoing and future educational projects. Part one develops the methodology in general terms, and part two illustrates its application by examining the cost structure of instructional radio and television projects in developing countries. Part three…