This annual report from Ruffalo Noel Levitz goes beyond the usual metrics of standardized test scores and high school transcripts to explore a wide range of non-cognitive attitudes and motivations that influence student retention and college completion rates. The report is based on student survey responses drawn from a sizable sample of incoming undergraduates in 2014. Highlights from findings include: (1) First-generation incoming freshmen tend to experience greater enjoyment in going to college, but their verbal confidence tends to trail behind the verbal confidence of non-first-generation freshmen; (2) Incoming freshmen age 25 and above tend to be less confident in their math skills compared to traditional-age freshmen, but tend to be more tolerant of other students' opinions; (3) Hispanic incoming freshmen tend to bring a higher commitment to their educational goals, while incoming Asian freshmen tend to bring a better grasp of scientific ideas, compared to freshmen from other racial/ethnic groups; (4) Male incoming freshmen tend to bring less determination to finish college and weaker study habits compared to female incoming freshmen; and (5) Incoming freshmen at two-year institutions have an almost equal desire to finish college as freshmen at four-year institutions. In addition, freshmen at two-year institutions tend to feel more confident with learning new vocabulary. [For "National Freshman Attitudes Report, 2014: Special Focus on Career Decision-Making toward the Goal of College Completion. Ninth Annual National Research Study," see ED570985.]