This annual report goes beyond the usual metrics of standardized test scores and high school transcripts to explore a wide range of non-cognitive attitudes that influence student retention and college completion rates for today's entering college freshmen. Findings are reported separately for four-year and two-year institutions, private and public, as well as for student subsets such as male vs. females. The report is based on student survey responses drawn from a sizable national sample of entering undergraduates in 2013. The special focus of this 2014 report is on career decision-making. Just how many (and which) of today's entering freshmen are uncertain of their career direction? And how many of these students want help with choosing a career direction? Highlights include: (1) 47 percent of incoming freshmen want career counseling. When examined more closely by student type, this desire was expressed by 48 percent of male students; 41 percent of students age 25 and older; and 55 percent of Hispanic/Latino students; (2) 21 percent of entering freshmen reported being "very confused" about which career occupation to pursue. When examined more closely by student type, this view was held by 22 percent of traditional-age students and by 20 percent of White/Caucasian students; (3) 93 percent of incoming female freshmen, vs. 88 percent of incoming male freshmen, reported being "deeply committed" to their educational goals; (4) Nearly 40 percent of incoming first-generation freshmen reported having "financial problems that are very distracting and troublesome"; and (5) Compared to White/Caucasian freshmen, incoming students of color brought greater receptivity to institutional services and higher degree aspirations beyond a bachelor's. Appended are: (1) Reflections and actions to consider; and (2) Additional findings and data from 2013 incoming college freshmen. [For prior year report: "National Freshman Attitudes Report, 2013: Exploring College Readiness among Entering Freshmen. Eighth Annual National Research Study," see ED570983.]