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Download full textChild Research Service, Inc., New York, NY. – 1975
A total of 687 children, aged 7 through 11, was interviewed in fall, 1974 to determine the extent to which the Harlem Globetrotters Popcorn Machine television programs communicated "pro-social" messages to its audience. Viewers of four different episodes of the Globetrotters were questioned about the program they had seen. Among the…
Descriptors: Basketball, Childhood Attitudes, Children, Commercial Television
