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Download full textRuffalo Noel Levitz, 2020
Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…
Descriptors: Graduate Students, Enrollment, Marketing, Student Recruitment
Ruffalo Noel Levitz, 2021
Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…
Descriptors: Graduate Students, Student Recruitment, Marketing, Advertising
Ruffalo Noel Levitz, 2020
As the student search process becomes more digitally driven, are colleges and universities aligning their marketing and recruitment practices with the students they are targeting? This college recruitment practices report discusses which strategies and practices are most used and rated as the most effective. This report surveyed 151 four-year…
Descriptors: Marketing, Student Recruitment, Undergraduate Students, Best Practices
Ruffalo Noel Levitz, 2017
What is the competition doing? How is today's outreach changing? How are best practices evolving? To explore these questions, undergraduate officials from a broad cross-section of private and public U.S. colleges and universities participated in an April 2017 poll that produced this report. Data in this report reflect responses from 91 nonprofit…
Descriptors: Marketing, Student Recruitment, Undergraduate Students, Best Practices
Direct linkNoel-Levitz, Inc, 2012
This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…
Descriptors: Student Recruitment, Intellectual Disciplines, Enrollment Management, Adult Learning
Noel-Levitz, Inc, 2009
Communicating with prospective students has undergone a profound transformation in the past ten years. Campus marketing--like marketing for any organization--had to adapt first to the Internet and e-mail and now to new social media formats like social networking and blogging. A recent survey of 1,000 college-bound seniors, however, shows that…
Descriptors: Internet, Marketing, Student Recruitment, Enrollment
