Descriptor
| Adults | 1 |
| Evaluation Methods | 1 |
| Field Tests | 1 |
| Predictive Validity | 1 |
| Programing (Broadcast) | 1 |
| Public Television | 1 |
| Rating Scales | 1 |
| Television Research | 1 |
Source
Author
| Keegan, Carol | 1 |
| Myrick, Howard A. | 1 |
Publication Type
| Numerical/Quantitative Data | 1 |
| Reports - Research | 1 |
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Laws, Policies, & Programs
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Myrick, Howard A.; Keegan, Carol – 1981
A field test was conducted to examine the efficiency of a paper-and-pencil television diary for collecting viewer evaluations of public and commerical television programs. Six hundred individuals in Boston, Massachusetts, kept qualitative viewing diaries for one week. The results indicated high and enthusiastic cooperation by the total sample. The…
Descriptors: Adults, Evaluation Methods, Field Tests, Predictive Validity
