This report is organized around 10 challenges (and associated solutions) based on data from a survey of 1,609 survey respondents, each of whom was screened to ensure that they had firm plans to enroll in a fully online program in the next year (online course takers in otherwise hybrid or classroom programs were not eligible). They also had to be…

As the student search process becomes more digitally driven, are colleges and universities aligning their marketing and recruitment practices with the students they are targeting? This college recruitment practices report discusses which strategies and practices are most used and rated as the most effective. This report surveyed 151 four-year…

This report contains ratings of effective practices used to improve student success, retention, and completion, based on a Ruffalo Noel Levitz (RNL) electronic poll of undergraduate officials at U.S. colleges and universities in June of 2017. The report includes: (1) effectiveness rankings for 28 general strategies and tactics, such as one-on-one…

Adult students (age 25 and older) make up almost 40 percent of the national undergraduate population. Since they are often balancing their college experience with work, family, and other responsibilities, adult students may have different priorities and challenges. What can campuses do to serve these students better and help more of them succeed?…

Ten years ago when Ruffalo Noel Levitz (RNL) published its annual study of freshman motivations, those students were entering college in the shadow of the worst recession since the Great Depression. That report, which examined attitudes of students from 2009, provided insight into their motivations, attitudes, and needs in the midst of a very…

As entering students begin their college careers, they have been exposed to many mixed messages about whether college is "worth it"--from the media and public figures, to parents, to peers. There have also been significant changes in demographics, economics, college preparedness, and other key areas that may be influencing how freshmen…

The "2018 National Freshman Motivation to Complete College Report" examines the noncognitive motivations of college freshmen at the beginning of their first year and as they progress throughout that year. This report provides key insights into how freshmen are gauging their potential to graduate, what barriers (financial, academic,…

This report examines three focal points for understanding incoming first-year students' motivation to complete college: (1) academic motivational barriers and opportunities; (2) social motivational barriers and opportunities; and (3) financial motivational barriers and opportunities. [For "2016 National Freshman Motivation to Complete College…