The retailing industry is overviewed and executive training programs are detailed. Jobs in retailing are described: merchandising, department manager, assistant buyer, buyer, merchandise manager, and store manager. Also discussed are operations, financial control, and personnel management. (CT)

Investigates the reactions of Germans to the "English-sounding" brand names of various German products, and also those of English-speakers to the same names. Finds that both groups perceive the names as un-English, phony, or outdated. (IFS/WGA)

It is argued tha alternate pricing methods for college textbooks--including net pricing, net billing, and single copy order pricing--would be detrimental to college bookstores. Publishers are urged to continue with the traditional method, and other publisher practices that could help bookstore managers are suggested. (JMD)

Computer-assisted design (CAD) technology is transforming the apparel industry. Students of fashion merchandising and clothing design must be prepared on state-of-the-art equipment. ApparelCAD software is one example of courseware for instruction in pattern design and production. (SK)

This article examines the philosophy behind alumni merchandising programs used by several colleges and universities, focusing on how alumni association directors determine which products best suit their mission and their audiences. It discusses techniques and products used by associations at Boston College and the Universities of New Hampshire,…

Outlines a research agenda for family and consumer sciences based on Thurow's five economic forces shaping the future and how they will affect consumers: (1) end of communism; (2) shift to "brainpower" industries; (3) demographic changes; (4) global economy; and (5) no dominant world power. (SK)

Senior retail merchandising students (n=37) and their internship supervisors (n=25) were surveyed about ethical practices. Perceptions of ethics did not vary by internship location. Supervisors perceived their organizations to be more ethical than students did on two of five questions. (Contains 15 references.) (SK)

This review provides a synthesis of the scholarship that has sought to expand the understanding of educational marketing practice in schools. The following research questions guided this review. What are the common themes and characteristics that emerge from research about marketing in schools? What remains underdeveloped in the characterization…

Branding efforts have typically focused on external promotional strategies to develop brand image. Recently, the brand messages conveyed to employees of an organization have been recognized as being equally as important as the brand messages sent to external stakeholders. This study investigates the internal communication of the university brand…

The increase in the number of leased college stores is discussed. When the worlds of the non-profit institution and the retail store collide, even the most talented institutional managers can be crushed in the middle. Some think that mini-malls, rather than leased bookstores, will be the trend. (MLW)

Collegiate licensing is of interest to the athletic departments who want to bolster their budgets and to university administrators who consider it a vehicle by which "protection" may be provided for the symbols of their schools. Manufacturers of collegiate insignia have been accused of exploitation of university's proprietary rights.…

The authors show how human resources can be used as a strategic weapon to give a company a competitive advantage. The authors develop a thrust/target matrix and plug in examples to illustrate how companies have used and can use their human resources to do this. (CT)

Recommends two books--"Paul Bunyon" by Steven Kellogg and "The Mysteries of Harris Burdick" by Chris Van Allsburg--as mesmerizing for both adults and children. (CRH)

Inventory by cash register is recommended as an efficient means of keeping orderly, departmentalized college store records. A series of procedures and suggestions are provided for accuracy and completeness of records. (MSE)

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…