Examines the integration of advertising messages within early single-sponsor television programs from the 1950s. (MM)

Investigates regular viewers' representations of soap opera characters to discover the nature of these representations, the extent to which they reflect the application of social knowledge, and the extent to which they reflect the structure of the program. (MS)

Reviews the involvement of various television networks in distance learning, including public broadcasting stations, Cable in the Classroom, Arts and Entertainment Network, Black Entertainment Television, C-SPAN, CNN (Cable News Network), The Discovery Channel, The Learning Channel, Mind Extension University, The Weather Channel, National Teacher…

Develops a quantitative content analysis of local news of three network television stations in Birmingham, Alabama. Assigns relatively high scores for local news, objectivity, and production, but gives relatively low scores for ambition for all three stations. (SR)

Finds that women's preferences for comedy television programs were strongest immediately prior to and during menses when negative affect was also most evident. Finds also that at the midpoint of the menstrual cycle, when positive affect proved the strongest, an elevated interest in suspense drama programs was apparent. (SR)

Concludes that where there are sweeps periods, there may or may not be more sex, depending on which network is analyzed. Notes that ABC cut its number of sexual behaviors per hour by almost half, while Fox more than doubled its rate per hour. (SR)

Surveys children and parents to examine children's active, conscious cognitive processing of television program information during home viewing. Finds that children's mental effort investment varies as a function of viewer age and the type of program being viewed. (SR)

Investigates long-standing familiarity with subtitled movies and processing efficiency as variables of total time spent in the subtitled area. Rules out subtitle reading resulting from habit from long-term experience. Suggests that reading subtitles is preferred because of efficiency in following a movie. (SR)

Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…

Describes results of a survey of 225 parents that assessed patterns of television-related interaction, viewing habits, and perceptions. Topics include motivations and implications of mediation versus coviewing; and a typology of mediation patterns that includes nonmediation, optimists, and selectives. (Author/LRW)

Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)

Samples 100 prime-time shows, finding that only 2.8% of the adult speaking characters were over 65, and only 8.8% of them were cast in major roles. Notes that the role prominence of characters 65 and older has decreased since the 1970s. (SR)

Results of analyses of the effects of television exposure during the 1972 Presidential campaign suggest that changes in viewer images, issue positions, and candidate perceptions are mostly in intensity rather than in direction, and that involvement and partisanship explain impact to a much greater degree than the type or quantity of television…

This study utilizing data obtained from 695 kindergarten-aged children was designed to examine the effects of "Sesame Street" in a multi-variate framework, and to develop production functions showing contributions to be derived from the production function paradigm, especially the possible results of mixing television viewing with…

Provides in-depth content analysis of six 1985-86 prime-time television shows which featured single professional women sharing the lead with a male partner in a working relationship. Concludes that these programs show a less stereotypical portrayal of working women than in the past and demonstrate a serious attempt to present the problems of…