Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

Purpose: Although numerous studies have been conducted to explore the impact of various factors on employees' turnover intention and intention to remain with the organization, the relationship between these two constructs remains largely unexplored. Considering the significance of these constructs, particularly in the context of the COVID-19…

This study examines the return to education in South Korea by comparing metropolitan areas with non-metropolitan areas. It utilizes the Korean Labor and Income Panel Study from 2018 and 2019 for analysis, alongside the Mincer equation. The findings indicate that female workers have a higher return to education compared to male workers. The Oaxaca…

This paper analyzes students' perceptions of how teaching-learning methods influence the promotion of higher education students' social innovation competencies based on a sustainability framework. We focus our analysis on Spain using 'Spanish Universities Involvement in Social Innovation Activities' (SUISIA) data, collected in 2021. For the long…

The ultimate goals of education and training are the development of learners' learning outcomes. The prospect of achieving high academic results should function as a driving force for students to be engaged in learning. Recognition of the factors affecting their learning satisfaction should facilitate their learning process, especially in online…

In this mixed methods case study, we explored the extent to which novice teachers in one institution were prepared to respond to homework-related concerns, be these in favor of or against the practice. We queried three sources of information: teacher educators, methods course syllabi, and national/state accreditation standards for teacher…

Purpose: Recent scholarship has explored higher education institutions' (HEIs) role in transitioning to a sustainable society, but empirically, questions remain regarding their impact on the sustainability of surrounding areas. This study aims to examine the correlation between HEIs' sustainability actions and local sustainability performance.…

The COVID-19 pandemic altered the ways that college men experience, interpret, and understand their perceptions of masculinity. This qualitative, phenomenological study explores the lived experiences of 28 second- and third-year men students. Three primary themes emerged from the analysis: navigating and adjusting to change; managing social…

Educational marketing enabled higher education institutions (HEIs) to identify consumer needs and prepare actions to enhance their competitiveness. The educational field specificities are not considered and HEIs use the same business strategies, despite the importance of educational marketing. This is due to the lack of theories and models…

COVID-19 has adversely impacted the entire university community worldwide, including teachers, administrative staff, and students. This study analyzed the relationship between digital competencies, transformational leadership, and job performance of Peruvian university teachers. A predictive cross-sectional study was conducted with 201 teachers…

ChatGPT, a user-friendly and accessible AI tool, offers a revolutionary approach to academic learning. In spite of its benefits, the implementation of ChatGPT into university assignments presents possible risks for students. While extensive global research has studied these risks from students' perspectives, a notable gap exists in comprehending…

Although vaccination requirements have been a mainstay of university admissions, the recent shift in vaccination and other preventative measures to reduce the spread of COVID-19 has been met with resistance. Reviewing the vaccination literature, there has been an apparent shift in support for university vaccinations, which is largely a result of…

The heterogeneous data acquired by educational institutes about students' careers (e.g., performance scores, course preferences, attendance record, demographics, etc.) has been a source of investigation for Educational Data Mining (EDM) researchers for over two decades. EDM researchers have primarily focused on course-specific data analyses of…

Enrollment management has been adopted by many institutions not only as a strategy, but also as an administrative division responsible for managing enrollment. This study aims to understand how institutional goals and environmental factors contribute to the organizational structure of enrollment management divisions, as well as how the composition…

Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today's prospective traditional college student utilizes social media for both information and engagement. Understanding the relationship between social media influence and the college selection process…