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Peer reviewedDiLorenzo-Aiss, Janet; Dion, Paul – Journal of Marketing for Higher Education, 1996
A Fordham University (New York) initiative to internationalize its undergraduate business curriculum is described. The curriculum development project, designed to both stem declining enrollment and make the curriculum more relevant to business needs, included student surveys, grant proposal preparation, assessment of local program competition,…
Descriptors: Business Administration Education, Case Studies, College Faculty, College Outcomes Assessment
