According to the "Oxford English Dictionary" ("OED"), the noun "lecture" dates from the 14th century and means the "action of reading, perusal. Also, that which is read or perused." This definition, while accurate and resonates today in many college classrooms, ignores a key feature of any lecture. The…

In 2011, the Taiwanese Ministry of Education issued a policy on the internationalisation of schooling. The policy assumes that being 'international' has become necessary in order to maintain economic competitiveness in a globalising world. It was published in two languages: Mandarin, the official language in Taiwan, and English, presupposed as a…

While writing involves interactions between writers and readers as each considers the other in creating and interpreting texts, research interest in written interaction is a fairly recent development. This paper uses a bibliometric analysis to trace the growing interest in written interaction over the past 30 years from its origins in philosophy,…

In this article, we describe and analyze the experience of undergraduate chemistry students who scripted episodes of a science podcast for non-expert audiences. This practice aimed to improve public communication of science and technology, often suppressed throughout science careers but relevant for developing critical thinking. In particular, the…

Academic communication crucially involves readers, or hearers, buying into an argument. The audience has to be hooked, involved and led to a desired conclusion, and this is perhaps no more urgent than in a Three Minute Thesis presentation (3MT). In this competitive environment, doctoral students present their research using only one static slide…

This research aims to analyze Mark Zuckerberg's Commencement Speech at Harvard University to explore its wording and the interaction between the speaker and the audience. A Multimodal Discourse Analysis approach (MDA), and the concepts of intertextuality and interdiscursivity were adopted in this study. The results show that intertextually, Mark…

Informed by Spolsky's language policy model and the notion of audience design, this study addresses the under-researched context of the multi-generational family originating in the old Polish migration to Sweden. Two families were studied with a focus on (i) intra-familial language choice, and (ii) language policies derived from this choice and…

The common ground that conversational partners share is thought to form the basic context for language use. According to the classic view, inferences about common ground, or mutual knowledge, are guided by beliefs about the physical, cognitive, and attentional states of one's communicative partners. Here, we provide a first test of the…

Debates about "authentic" children's literature often focus on the question of who can legitimately write children's literature. Therefore, an author's age, race, and/or ethnicity, (dis)ability, and sexuality become important considerations in establishing credibility and authenticity. If we define children's literature by authorship,…

As multimodal texts become ubiquitous in the digital age, analyzing how writers interact with readers via visuals is becoming increasingly important. Enlightened by Kress and van Leeuwen's (1996, 2001) semiotic work, D'Angelo (2010) extended Hyland's (2000) text-based metadiscourse model and proposed a new framework for analyzing the visual…

This study aims to investigate the linguistic strategies used in public health communication during the COVID-19 pandemic, according to the regulations stipulated by the Center for COVID-19 Situation Administration (CCSA) of Thailand. A corpus of 1.4 million words was retrieved from Thai online mainstream news media written in Thai, and…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…

While the number of newspapers and the circulation of those remaining is decreasing, they are still the greatest contributor of new information into media ecosystems. Newspapers continue to pay an important role in setting the agenda, as other sources recycle and repackage their content. To assist students in learning concepts of newspapers,…

Using a mixed-methods, multi-institutional design of general education writing courses at four institutions, this study examined genre as a key factor for understanding and promoting writing development. It thus aims to provide empirical validation of decades of theoretical work on and qualitative studies of genre and the nature of genre…