Presents management models showing the evolution of public expectancy as reflected in legislated policy: the petty cash model, the public utility model, and the business model. Discusses the John A. Walker Community Center at Wilkes Community College (North Carolina) as an example of the integrated planning/resource development (i.e., business)…

A bibliography intended to provide resources to those involved in planning on the small college campus is provided. Sources and types of information available include case studies, theoretical models, application and evaluation strategies, research reports, technical guides, and philosophical speculations. (MLW)

Trends emerging from a new enrollment report by the National Institute of Independent Colleges and Universities (NIICU) indicate hard times ahead for colleges in the private sector. General economic recession and cuts in federal student financial aid have had an effect on enrollment. (MLW)

A student work program at Adrian College in their Office of Publications and Information is described. Suggestions for generating quality performance from student staff include: seek talent, cover the basics, generate espirit de corps, provide a work space, establish a communication system, and be dependable and consistent. (MLW)

There are two keys to effective student recruitment: creativity in seeking applicants and mobilization of institutional support for the admissions program. To survive the 1980s unscathed, the small college must have a talented admissions director and a president who can marshall the college's resources behind the admissions program. (MSE)

A staff development program for classified support personnel at an institution whose small size cannot justify a large program is described. Needs assessment, program implementation, and lessons learned from the experience are outlined, and special problems and tensions in small-college staff programs are noted. (MSE)

Outlines criteria for selecting young faculty to serve as academic physiologists at small medical colleges. Addresses abilities in research, teaching, and service. (DC)

Small liberal arts colleges are not likely to benefit substantially from increased corporate support of higher education. By concentrating on corporate efforts close to home, Union College of Schnectady (New York) has increased its annual fund income and built corporate support. A description of its annual business campaign is presented. (MLW)

A study at a small college corroborates studies at larger institutions in finding only a slight relationship between research and teaching performance. The relationship varied substantially across ranks and disciplines. These results, it is suggested, question the policy of pressing faculty to do research on the assumption that it improves…

Predicts difficult times ahead for small/rural community colleges. Maintains community college leadership must set examples of positivism, high quality services and programs, and concentrate on maintaining a productive instructional climate; meet community needs; enhance delivery of instruction and resources; use financial resources effectively;…

A synthesis of critical advancement concerns is presented: leadership-based advancement; clarity of purpose; marketing to advance; selling the small college; comprehensive financial development; the advancement process; and using consultants wisely. Sources for additional information are provided. (MLW)

The liberal arts college's role has always been education for intellectual excellence and technical competence, grounded in a sensitivity for the dimension of depth in human experience. As American culture becomes more urban and more secular, the liberal arts colleges must maintain their essential task of asking ultimate questions. (Author/MLW)

Marist College, a small liberal arts college in New York State, began using computers in 1967 for academic and administrative uses. The growth of the computer system is outlined, referring to future plans and guiding principles for the system's operation. (MSE)

The English Department at Fort Hays State University revised its literature curriculum to contract the course offerings and yet eliminate gaps by basing the revision on the theory that students need to be exposed to a course, but not necessarily a number of courses, in each of the basic areas of organization such as authors, periods, genres, etc.…

Practical steps for designing and implementing a planning process for small colleges are described, including designing for desired changes and measuring the changes accomplished. Focus is on the achievement of desired change rather than acceptance of uncontrolled change. (This article was excerpted from a handbook by Miller and Louis J. Vaccaro.)…