Increasing student engagement is a challenge for faculty of all experience levels. This manuscript introduces the Participation Competition as a pathway for faculty to gamify the Marketing classroom and increase student engagement. Through incentivizing group-based in-class participation, faculty can help students practice soft skills, facilitate…

The digitisation of the world has led to a multitude of far-reaching implications that require students to be prepared for the dynamic era of rapid change, complexity, fluidity, and ubiquity in which they will work at the forefront of technology. To succeed in this environment, students must be able to design and implement digital innovations…

Situational leadership is a popular management training tool, yet scholars criticize the model's limitations and conflicted empirical support. Management educators are left with a lack of clarity on how to present situational leadership, and this article seeks to address the gap in teaching practice. The experiential role-play activity presented,…

Purpose: Entrepreneurship has become a widely accepted concept in the past few decades due to its prominent role in economic activity and economic development of a nation. Promotion of entrepreneurship can be ensured with the help of entrepreneurship teaching and learning through higher education institutions. Similarly, entrepreneurship skills…

The purpose of this study is to investigate the dual mediation role of creativity and academic coping in network efficiency and academic performance, using Folkman and Lazarus's transactional model of stress. Data were obtained from 39 students taking business administration at a Korean university. Social network analysis was performed to check…

Purpose: Integrated marketing communications (IMC) is possibly "the richest and most accessible service-learning experience" in the marketing curriculum (Petkus, 2000, p. 68). Yet, despite this recognition, scholars and practitioners continue to lament the pronounced theory-practice gap between how IMC is taught and the practice of it in…

Massive open online courses (MOOCs) are online-based teaching programs designed to accommodate thousands of students without charging any fees. They began appearing in 2009 and 2010, became popular for a while, but are in decline now. This paper contains bibliometric and systematic reviews of research on MOOCs to see what can be learned from the…

In statistics classes, the central limit theorem has been demonstrated using simulation-based illustrations. Known population distributions such as a uniform or exponential distribution are often used to consider the behavior of the sample mean in simulated samples. Unlike such simulations, a number of real-data-based simulations are here…

Amid the ever-increasing number of cyberthreats, cybersecurity degree programs represent a potential growth area for business schools. This study examines undergraduate cybersecurity programs offered by AACSB-accredited business schools in the US. It surveyed 503 AACSB-accredited schools and identified 72 cybersecurity programs. Using the IS2020…

In-class debates are an effective teaching method to cover contentious subjects. This article presents an experiential exercise in which students participate in debates pertaining to the inherent conflict between businesses' profit motive and the broader interests of society. Included in this article are classroom instructions for the exercise and…

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher…

World events in the last few years have made globalization and discussions of culture, race, and ethnicity top-of-mind for many people and institutions all over world, including advertising. Academic institutions, agencies, and organizations (e.g., American Academy of Advertising or AAA) are discussing "diversity, equity, and inclusion"…

The literature on academic entrepreneurship within business schools is limited and fragmented. The purpose of this systematic literature review is to address this deficit and to identify what business schools do to support academic entrepreneurship and to outline a future research agenda. Based on our systematic literature review we identified…

As sport specialization continues to shape the youth sport landscape, it is critical for sport management professionals, coaches, parents, and athletes to understand how this trend affects programming and policy development. While youth sport specialization often leads to increased athletic skill in an accelerated time frame, specialization can…

Successfully adopting sport business analytics to enhance organization-wide business processes necessitates a combination of business acumen, modeling expertise, personnel coordination, and organizational support. Although the development of technical skills has been well mapped in analytics curricula, informing future leadership and affiliated…