Purpose: This paper aims to examine the correlation between academic performance and attendance of e-learning, away from the conventional classroom setting. Design/methodology/approach: The study investigates the impact of attendance in the final grades of 389 undergraduate first- and second-year undergraduates taking Business Management classes…

This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable personality traits within the digital marketing environment. Our content analysis of 320 job announcements posted in 2019 and 2020 resulted in a picture of…

In this study, we propose an integrative framework in which the effect of positive psychological capital (i.e., PsyCap) on academic performance is best understood when considered in conjunction with the character strength of self-regulation. Drawing from a sample of 128 undergraduate business students, the results indicate that self-regulation…

This study sought to utilize Six Sigma techniques to guide the design and selection of promotional materials and strategies to attract college students to an undergraduate Supply Chain Management major. Affinity Diagramming was used to collect and summarize students' comments on what factors they considered when selecting a career. Pareto was used…

This research study aims to examine the effectiveness of delivering a supply chain management course to students from a cross-functional perspective. The study analyses the positive teaching-learning outcomes that came out with the teaching of this course to the working professionals through online mode at an institution from a cross-functional…

This study seeks to re-frame sustainability within the context of a business management course. Rather than measuring students' knowledge or values, the study uses scenario-based assessment, which sheds light on the process by which students integrate sustainability principles into a broader decision-making matrix. The results indicate that…

Today's marketing students face an increasingly turbulent job-search environment as companies assess and modify their hiring needs and practices. As marketing educators, we can help our students better position themselves in the market by helping them identify their individual strengths (and weaknesses) and articulate their professional goals. To…

Games in the classroom is not a new concept. Simulations, board games, and online games are popular methods of incorporating game-based learning or gamification into the classroom. However, newer and more humor-based games popular with student populations, such as Cards Against Humanity, a popular card-based party game, have produced some…

Nowadays, entrepreneurship is a subject that attracts attention for all majors in higher education. However, the determination of learning outcomes in entrepreneurship education is still debatable, especially in non-entrepreneurship majors. This study aims to (1) examine the role of attitude toward entrepreneurship, which is proxied by the…

Students experience the research-teaching nexus differently as they progress through their first three years of undergraduate study depending on the discipline. The question is if students, within the same discipline, experience the nexus differently depending on the profile of the institution where they study. The present study explored students'…

In the contemporary work landscape, individual workers increasingly create, sustain, and manage their own careers. Business schools prepare students to enter careers using a vocational approach that neglects the cultural lens on why students desire the careers they do and how they perceive those careers over time. In this essay, we argue that…

This study examines the value of a new certification program designed to teach nine principles of ethical advertising. The Certified Ethical Advertising Executive (CEAE) certificate course was added to the curriculum in two undergraduate marketing courses in Fall of 2023. The same courses were taught by the same instructors in the semester prior…

The education sector has witnessed a growing recognition of the interdisciplinary nature of entrepreneurship education (EE), which has expanded beyond its traditional focus on business students. While higher education institutions have gained significant prominence in EE, little is known about the effects of EE in technical vocational education…

The internet has changed marketing education and disrupted the traditional approach to teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires educators to evaluate their curricula and teaching methods constantly. This research reviews the digital marketing education research over the past 25 years to gauge…

The goal of this article is to examine and develop problem-posing case study teaching methods to promote business students' reflections on their premises around sustainability practices. Literature on transformative learning in sustainability informed our hypothesis that problem-posing instead of problem-solving case study teaching would yield…