Background and Aim: Thailand's government is integrating macro-marketing and circular economy principles into marketing education to address urbanization, resource depletion, and sustainable development goals. This review academic article explores the benefits of integrating macro marketing principles and circular economy concepts into Thai higher…

This article offers readers 11 classroom teaching innovations presented at the 2022 Association for Business Communication's (ABC's) Annual International Conference. Sessions were held online and on-site in Tampa, Florida, USA. Readers will find unique developments in teaching techniques--all designed to enhance students' communication skill…

Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of "consumer decision-making." The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and…

Working-class students often face more challenges in securing graduate-level jobs than their middle-class peers. This paper applies the concept of boundary crossing in studying the experience of Finnish business graduates from a working-class background (n = 27) and asks what types of boundaries they have faced and how they have managed them on…

This teaching brief presents a capstone project designed to provide students with a contextual understanding of introductory management accounting theories through hands-on, experiential learning. It also exposes them to cross-disciplinary roles from operations management. Using this capstone approach, students quickly learn to prepare financial…

The Operations Management (OM) course is often the first in-depth investigation for students into the OM world. The material can be confusing because it is often delivered as compartmentalized concepts in strategy, demand management, accounting, human resources, economics, etc. Our students do not understand the interdepartmental and interpersonal…

This study investigates whether online homework improves learning in principles of microeconomics. It contributes to the related literature in two dimensions. First, it tests whether there is a positive association between students' performances on homework and exams. Importantly, it measures learning through exams that were given shortly after…

In this paper we present the evolution of the Business Data Analytics Graduate Certificate (BDA Certificate) at our institution, Loyola University Chicago. This certificate is a successful and expanding program that attracts a diverse group of dynamic professionals from local, national, and international populations. The program evolution…

Quantitative skills are a highly-sought skillset for today's graduates. However, students often misperceive marketing as a soft-skills discipline, leading to a crisis of confidence when faced with quantitative components within the discipline. The Quantitative Competency Development (QCD) innovation aligns with AACSB learning assurance standards,…

The authors' aim was to present a practical decision-making framework for decision makers (DMs) to use in evaluating interdisciplinary strategic approaches to degree program development. A framework based on ordinal game theory was applied using a recent decision to create an interdisciplinary business analytics program at a small, public…

Today's students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived…

Large parts of the enterprise resource planning (ERP) processes are automated. One example is the item values in the sales order process. To execute a sales order, the ERP system applies a specific "find" strategy on a wide variety of data sources such as customer master, material master, and customer price-specific data tables, and…

With a pandemic, a war, structural racism, and the fragility of democracy crowding the headlines, Michael R. Koval has have been reexamining his role as professor and the objectives, procedures, and assessment mechanisms of his classroom activities and assignments. For reasons described in the article, the assignments that resonate with him today,…

While the COVID-19 pandemic significantly impacted the higher education sector, it also provided opportunities for accounting academics to rethink their assessment strategy. This paper adds to the limited literature which has reported on how accounting academics responded to such an opportunity. Drawing on Freire's dialogical education theory as…

The current entrepreneurial pedagogy focuses on enhancing students' ability in discovering opportunities based on an understanding of users' needs. This study challenges this dominant pedagogy by proposing a method to help students generate innovative ideas and create entrepreneurial opportunities by transforming the existing product's meanings,…