Advisory committees, with representatives of various campus groups, have been effective in developing and maintaining working relationships between campus communities and bookstores that serve them. A committee often has more clout when confronting the administration on issues or with specific requests. (MLW)

Looks at what makes bookstores so successful today. Examines why exterior and interior spaces are important to libraries; how spaces support the library's mission, goals, and objectives; what libraries can learn from the retail market regarding bookstore merchandising and design; and how this information can benefit libraries. (Author/AEF)

New career opportunities exist for family and consumer sciences (FCS)professionals as traditional formats for shopping service, and information transition to a virtual environment. The requisite competencies and skills necessary for effective online operations are identified. Interactions with industry personnel and supporting literature revealed…

The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…

Describes one library's development of a CD-ROM lending collection. Topics include survey results, policies, procedures, troubleshooting, and promotion. A sidebar contains a brief bibliography of journals which review CD-ROMs and publishers who provide CD samplers. (AEF)

Examines gender role orientations of characters in prime time television advertisements through the Bem Sex-Role Inventory (BSRI) completed by 426 college students (43.2% females). Results confirm the appropriateness of the scale for self- and person-perception ratings. Uses of the BSRI in gender role research are discussed. (SLD)

This article describes an original exercise developed to apply Hofstede's cultural dimensions. The exercise creates simulated subcultures within a multinational organization. Managers are required to function in various subcultures as they work to develop an incentive plan with salespeople. Hofstede's dimensions are reviewed, followed by the…

Discussion of theoretical considerations and practical factors relating to use of library reference service highlights factors involved in desk approachability--need, communication and promotion, physical arrangement of department, positioning (which gives the product a clear image communicating its purpose or use), psychological cost (personal…

Discusses learning activities involving advertising that uses outdoor images. Classifies such advertisements into six types: those directly about the outdoor/outdoor items, classified ads, advertisements using outdoor scenes to sell non-outdoor products, advertisements using animals as logos/trade names, outdoor advertising, and advocacy…

Despite calls for change and numerous proposed alternatives, art education remains committed to the studio model. The retention of the status quo may be related to the economics of art studio materials and especially to the extensive advertising of art supply companies in art teachers' journals. (Author/IS)

Examines developments in multimedia technologies and in the World Wide Web. Discusses CD-recordable, CD-rewritable, cable modems, personal digital assistants, digital video discs, interactivity and virtual worlds, advertising on the Web, and Intranets and CD-ROM networks. Eight tables and figures show costs, download time, estimated sales, storage…

Proposes that book series, geared to the general reader, can provide a readily available source of scientific information to the public. Portrays the possibilities for the effective marketing of such book series through the experience of the authors in editing and merchandising a science book series, which has been sold through direct marketing…

Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)

This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…

With Indigenous knowledges being increasingly available via different media, there is the risk of these knowledges becoming disengaged from the peoples who imparted them. A consequence of this disengagement is that it creates the conditions for the creation and perpetuation of misunderstanding and misuse of Indigenous peoples' lifeworlds. This…