Discusses the problems of applying quality methods to jobs that are not directly involved with manufacturing such as sales, merchandising, law, health care, accounting, and food service. Presents a model for nonmanufacturing organizations. (JOW)

Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)

Describes the difficult position of Native American artists seeking to maintain cultural integrity and creativity while producing commercially feasible works of art. Uses a hypothetical situation of two pottery makers, one mass marketing less expensive items and the other promoting authentic wares, to illustrate the inherent demands and conflicts…

School districts are being offered sponsored curriculum materials from various corporations that contain samples of the companies' products. Marketing contracts with beverage companies are another way advertising is entering schools. School board members' choices are complicated by the pressure to do more with less. A sidebar recounts the decision…

This case study involves the biochemical analysis of the components of commonly available energy drinks, which many students purchase at fairly high prices. Students research the ingredients in each product and their physiological role in the human body, and then attempt to match what they learn with the product manufacturers' marketing claims.…

The application of the technology acceptance model to a merchandising course teaching industry software was evaluated. Based on technology acceptance research, industry software was presented emphasizing ease-of-use and usefulness. The final course project gave students a quasi real-life experience of combining merchandising skills with the…

This article describes research aimed at aligning education offerings with practitioner views of what topics should be offered in a marketing education. Data were collected across two investigations. In Study 1, a typical profile of marketing curriculum was developed by reviewing marketing programs at AACSB-accredited schools. This typical profile…

Using both qualitative and quantitative methods, this study explores whether perceptions of critical hiring criteria for entry-level sales positions differ across sales managers and sales representatives. This research also examines which classroom activities and skills these individuals perceive to be most important for strengthening the desired…

Discusses philosophical connections between traditional librarianship and the nontraditional online professional and describes similar and different skills used in the two professions (sales/motivational skills, investigative reference skills, needs assessment, ability to handle details). Factors to consider in choosing an online-industry job and…

Presents a marketing-based approach to college recruitment publications based on three steps: defining the audience; creating the concept or message; and developing the call to action. Fifteen basic axioms for making publications more effective are provided. (TE)

Examines the attitude among 161 Black teenagers toward athletic shoe television advertisements featuring Black athletes, the perceived influence of such ads on the perception of the product and on the purchase intent, and any parent-child purchasing conflict. Findings show the ads had influence in the purchase decision and that parent-child…

Alumni professionals discuss starting an alumni merchandising program. Successful merchandising should address several needs including promotion of institutional pride and alumni commitment, provision of a service to alumni, and fund raising to underwrite alumni activities. Establishing guidelines, learning the market, inhouse sales, and outside…

Aspects of outdoor adventure education such as sport and risk are increasingly commercialized, whereas the core value of connection--to community, the environment, or other people--is being lost. A shift from providing challenge to encouraging exploration may enable programs emphasizing connection to find a home in the "third sector"…

A solid working relationship between a college bookstore and the campus community must be cultivated. Store management must recognize the needs of students, faculty, and administrators. The bookstore manager can keep up-to-date by participating in campus committees. (MLW)

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)