Explores viewing of reruns from four eras, and identifies rerun viewer types from a sample of 489 people aged 15 to 92. Reports that rerun viewer types are heterogeneous in terms of rerun eras and content preferences. Finds that younger groups watch reruns from past eras more than older viewers. (MM)

Argues that texts may be especially rhetorically effective when the content, the medium used to convey the content, and the real life experiences that make the content relevant are formally or structurally similar. Suggests that formal linkage creates rhetorical effect, and uses Burke's theory of forms to explain the effect of formal links. (MS)

Extends previous applications of expectancy-value theory to gratifications research in a study of student exposure to television news. Findings suggest that expectancy-value and gratification-seeking orientations are highly related but distinctly different judgments. Discusses issues in research on emotion-cognition and problems in attitude…

Discusses issues raised in a content analysis of local television news, including (1) media definitions of community, (2) community in the narrative, and (3) the question of "boosterism." Claims that possible directions for research into local television news stem from a consideration of content. (JD)

Reports that viewing sitcoms and game shows can be beneficial to mental health, but viewing soap operas can be harmful. (FL)

Describes a study measuring the amount and kind of violence and sex presented in prime time music videos during a seven-week period. Compares sex and violence on music television to known data on conventional TV. (MS)

Summarizes results from a series of psychological experiments about how people process information from television and discusses the results in relation to six issues, including size of stimulus units and complexity of television stimuli. (DF)

Argues that the popular view of the superiority of literacy over television is incorrect. Reviews literature contradicting the popular view, analyzes demands television makes on viewer/auditor, emphasizes that children's purposes for viewing influence the amount of mental effort they invest, and discusses implications for school and home use of…

Describes a study on the use of television in a Canadian community just before and two years after inception of television reception. Discusses implications of the results for further research on television in the developing world. (SA)

Compares the content of female candidates' political spot ads with that of ads for a control group of male candidates in similar contests. Concludes that the biggest differences were in images, with females less likely to stress strength and more likely to stress compassion. (FL)

Notes that the availability of live television coverage of the U.S. House of Representatives has not led to more network coverage of that body. Concludes that news of the President still dominates network news. (FL)

Concludes that small market stations depend more on anticipated news stories and preplanned events than do larger market stations. (FL)

The director of media research for the Public Broadcasting System's series on the Vietnam War discusses research aspects of the documentary, noting the similarity with master's thesis work. (PD)

Reveals that reporters and news managers agreed on the extent of participation that reporters should have in making 23 of 38 types of decisions. (FL)

Indicates that respondents preferred private ownership of a cable television system, but notes that the results may reflect a lack of awareness on the part of respondents about their options. (FL)