Vendors often use product demonstrations as a means of enticing students to purchase their merchandise. Officials at the State University of New York at Cortland objected when a student hosted in her dormitory room a demonstration conducted by a salesperson representing American Future Systems, Inc. The resulting litigation is discussed.…

Briefly traces the history of video pricing, emphasizing the pricing disparity for home and public performance use of videos. Provides advice in dealing with vendors and in shopping for reasonably priced videos: when to wait for prices to lower on public performance video or to wait for home video versions. (JKP)

This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

This article reviews the tax implications of alumni association merchandising programs, focusing on unrelated business income tax (UBIT) that nonprofit organizations, such as alumni associations, must pay on income derived from a trade or business not substantially related to their tax-exempt status. It also discusses postal regulations that…

This article describes a contrastive study on rhetorical differences between Italian and English sales promotion letters. It is assumed that cultural differences affect discourse genres traditionally considered as standardized, ritual or even formulaic, written business communication being a case in point. It was our goal to investigate how…

In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on…

Concludes that native English-speaking recipients of a direct-response sales letter prepared by an Indian manufacturer will not be persuaded by discourse that does not conform to expected norms of understanding. Use of a common language does not assure success in cross-cultural marketing objectives. (Author/CB)

Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)

Describes a program in Fairfax County, Virginia, in which marketing and distributive education classes are taught at two shopping malls. The merchants provide students with realistic, hands-on experiences during class time that provide the basis for instruction in many marketing skills and techniques. (JOW)

A Credits-For-Resale program underwritten by the California Association of College Stores is described. A brief history of the program, guidelines on the mechanics involved, and suggestions on how selling credits could work for individual stores are presented. (MLW)

Criticizes the increasing infiltration of private corporations into the public schools through "educational" aids offers of "free" equipment in exchange for product labels; and the provision of technical assistance, management training, and scholarships. (GC)

Presents a model of the way children process television advertising. (Author/RL)

Legal disputes concern limiting access of sales demonstrations to student residence halls. Court cases argue the regulation of commercial speech, the rights of sales demonstrators on campus, the university's censorship of demonstrations, and student privacy and association rights. (SI)

Describes CD-Recordable (Compact Disk-Recordable) as an economical information storage medium. Business and government applications are discussed, including prototyping, archiving and back-up, sales, marketing, accounting, and customer support and service. Future possibilities are also considered. (LRW)

Provides an overview of legal issues related to licensing entertainment rights for multimedia source materials, including the grant of rights clause, copyright ownership, territory and languages, term provision, specifications, approvals/controls, royalties, guilds, bankruptcies, termination of the license, and confidentiality. Common mistakes…