Concludes that the amount of time children and adults spend viewing television has little to do with their perceptions of violence. (FL)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)

A search for a productive relationship between sound and picture in television news showed that information gain was greater from news stories shown with interesting video than from news stories shown with a talking head, even when the video did not convey the facts of the story. (Author/MER)

The first phase of the Active Audience project in Great Britain has been designed to examine the nature of the television audience in terms of why people watch television and how they respond to what they are being offered, and presents life-style as the basis for defining audience groups. (Author/CMV)

Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)

A 1977-1978 study revealed that intimate sexual acts on commercial prime time television occurred once or more per hour but that there was a distinct downward slope in the overall rate of occurrence from 1976 to 1978. The most prevalent sexual references were to intercourse among nonmarried partners. (GT)

Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

Findings of this study on the validity of script reviews in preproduction formative evaluation support the use of script evaluations as a means of identifying program strengths and weaknesses and serving as a guide for revision. Program areas that can be reliably evaluated at the script stage are discussed. (RAO)

Studied the nuances of perceived media bias by examining the television reporting of the 1976 Presidential election campaign by comparing the adjudged positivity of the facial expressions of network anchorpersons as they named or referred to either of the two candidates. (JMF)

Examines the relative relationship of heavy and light television viewing and anxiety. Studies the effect of action adventure programs in which justice triumphs and those with a preponderance of injustice on anxiety and on viewers' voluntary selective exposure to further action adventure fare. (JMF)

Studies the impact of school television programs on groups of 9- to 11-year-old pupils of above average, average, and below average IQs, with special reference to variance in attitudes of receiving, in responding to, and in valuing the transmissions. (Author)

Describes past television research on children related to imagination and vocabulary, visual and verbal processes, and TV exposure and reading; and recommends that television be used with discretion, with other modes of information and entertainment--especially books--becoming a habitual part of a child's life. (CMV)

Examines first- , third- , and sixth-grade children's abilities to discriminate between the reality and fantasy of television programs. Lengthy clinical interviews were conducted with each of 36 children, including viewing and discussion of 12 videotaped program segments. (SW)

A content analysis of the 23 prime time and Saturday morning television programs most popular with children suggested that in prime time programs, assertive and helping behavior were more frequent than aggression in efforts to solve problems, but that the rate of aggression was higher in Saturday programs. (GT)

Reports that the insertion of award-winning commercials in a television newscast as opposed to day-to-day commercials had virtually no effect on recall of the newscast, evaluation of the newscast, or credibility of the newscast itself. (Author/GT)