Discusses some current suspect practices in the sales of class rings and photographs to high school students. Outlines some board policies that can correct or prevent these abuses. (IRT)

Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)

An analysis of an effective television commercial pictureboard would reveal (1) general message design, (2) sensory appeal, (3) audio and visual cliches as cues, (4) attention gimmicks, (5) memorability concerns, and (6) information loading. (CMV)

This article discusses the drawbacks of alumni merchandising, with alumni association directors voicing concerns about overloading alumni with solicitations and detracting from the associations' primary mission. It argues that if alumni associations must resort to merchandising, they should offer only high quality products. (MDM)

Discusses the renewed importance of retail sales in the children's book market and the emergence of three kinds of children's books: lavishly illustrated picture books, novels by brand name authors, and imaginative merchandise books. Discusses how children's books reach institutional and retail markets. (EL)

Reviews several methods to increase yearbook sales and generate more funds for future publications. (AEW)

A National Association of College Stores (NACS) guide to practices is provided. These practices were designed to furnish administrators with data on store operations and to provide administrators and store managers with data required to assess the quality and effectiveness of store performance. (MLW)

Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)

Discusses the role and functions of the library promotion director within a commercial publishing house, outlining in the process the responsibilities and activities of the library services director for a specific firm (Dial Press/Delacourte Press). The nature of book promotion for bookstores and libraries is described. (JL)

Surveys French teaching in commercial schools, discussing teaching goals and assumptions regarding the learners. In French teaching at the advanced level, particular importance is accorded to oral communication in the field of sales transactions. A teaching unit in this area is included. (IFS/WGA)

Increasingly, college bookstores are departing from the traditional model and becoming high-technology retailing environments, providing books, merchandise, food services, and entertainment in one location. Critics say they lack charm and are attempting to do too much; supporters feel they are better positioned for sales in a competitive market.…

Describes how directors can plan and develop a written marketing plan which can increase enrollment at child care centers. Components of successful marketing plans include parent retention; program merchandising; staff and director training; sales promotions; networking; and enrichment programs/fundraising. (NH)

The teaching and learning of geographical and mathematical knowledge in early modern England was a complex interaction among scholars, practitioners, merchants, and gentry. Each group had different values and goals associated with geographical knowledge and therefore different educational venues and different topics to be investigated. This paper…

Corporations have used and continue to use schools as conduits to establish consumption as the ultimate expression of participatory democracy and, thus, as the supreme good and standard of personal growth. By nurturing this narrow moral ideal as the "summum bonum" (the highest good) of public and private life, our corporate-infused schools work to…

Examines strategies for marketing online searching to new users, discusses reasons why people become online searchers, and presents data on the business information market. The pricing issue and special librarians as a market segment are also considered. (EM)