Reports that magazine advertisements with black models, white models, and no models have comparable readership scores. (FL)

Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)

Reveals (1) some sex differences in children's reading preferences, but indicates some overlap; (2) that minority and nonminority children differed to some extent in their preferences, but had more similarities than differences; and (3) that children's reading interests have changed little in two decades. (FL)

Concludes that the reading interests of Mexican-American students differ little from those of other American students. (FL)