Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…

This chapter is a content analysis focused on the ways US flagship universities portray how they are prepared to support African-American service members in their pursuit of education and professional development upon their reentry into society. The authors present brief overviews of military demographics; historical experiences of African…

In what respects can military basic training affect veterans' civic identities? According to a 2015 report published by the National Conference on Citizenship (NCoC), military service positively affects civic health. While social scientists have also noted this possible connection, little attention has been paid to how and why this link might…

As the Post-9/11 GI Bill nears its fourth year, with more than 550,000 veterans enrolled in thousands of institutions, advocacy groups, lawmakers, and President Obama warn that veterans are vulnerable in a higher-education marketplace eager for their GI Bill dollars--with some purveyors, particularly for-profits, recruiting aggressively. The…

On taking power the coalition government embarked on what many commentators believe is a radical programme of public policy reform. Under Michael Gove, education policy has become totemic to those arguing that Britain's classrooms are mired in academic mediocrity and behavioural failure. One policy response by the government has been to propose…

An increasing number of veterans and military students are seeking to complete degrees online and through enrollment at campuses across the nation. Their increased numbers present some unique challenges and opportunities. Post 9/11, Chapter 33 GI Bill funding is enticing more institutions to look at the veteran and military population as a…

Objective: The authors review the more than 30-year history of the academic affiliation between the Department of Psychiatry at the University of Texas Southwestern Medical Center in Dallas and the Mental Health Service at the Veterans Affairs North Texas Health Care System. Methods: The authors interviewed individuals involved at various stages…

Examined recruitment data from 3,112 participants to ascertain whether the Veteran's Readjustment Program (VRP) brought a significantly larger percentage of black Vietnam War veterans into the work force at the U.S. Army Missile Command Center than did traditional Office of Personnel Management recruitment procedures. Results indicated the VRP was…

Examined recruitment data for the United States Missile Command from years 1978-1984 to ascertain whether or not the Veterans' Readjustment Program presented a barrier to recruitment of women. Found adverse effects on recruitment of women, noting recruitment efforts successful with one population may present barriers to another. (Author/ABL)

Collected data on 3,025 persons hired from outside government service to work at military installation. Examined whether Veterans' Readjustment Program (VRP) recruited significantly larger percentage of Black Vietnam veterans than traditional Office of Personnel Management recruitment procedures. When compared with earlier recruitment data, number…