The gratifications identified by viewers of the daytime television serial "All My Children" were (in rank order): entertainment, habit, convenience, social utility, relaxation or escape from problems, escape from boredom, and reality exploration or advice. (GT)

Summarizes television research findings and theories, discusses research problems, categorizes instructional television variables, defines and describes "task relatedness," and presents the results of a survey of instructional media professionals concerning their opinions on instructional television use and their reactions to the concept of task…

Survey responses from 348 commercial television stations throughout the United States revealed that the broadcasting of television editorials was common practice for 214 stations (61 percent), that local topics were preferred by those that editorialized, and that most stations included station opinion in their editorials. (GT)

Surveys children and parents to examine children's active, conscious cognitive processing of television program information during home viewing. Finds that children's mental effort investment varies as a function of viewer age and the type of program being viewed. (SR)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

A student-conducted television survey caused the fifth graders to read, think introspectively about their own television viewing habits, conduct interviews, analyze the resulting data, and write about the results. (BW)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)

The results of a mail survey of pediatricians' views of TV programing policy as it relates to children are reported. (MM)

The main purpose of this study was to evaluate the opinions of parents of pre-school children about children's programmes on TV. The study had two phases: In the first step "The Evaluation Scale for Children's Programmes" was translated into Turkish, the reliability and validity of the scale was tested through analyzing of the data…

Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Neither of two types of television ownership--television station multiple ownership or crossownership with a local daily newspaper--was found to have an adverse effect on the quality of local television news (defined as the level of expenditures for such programing). Increased local cable television use was associated with a slight decline in news…

Among the findings from a survey of 435 third-through seventh-grade children is that substantial numbers of children watch television news in formats designed for both adults and children, that children believe news is produced to serve a number of different functions, and that they receive different patterns of gratifications from viewing. (GT)

Reports that, for Dutch viewers, the televised debates between Gerald Ford and Jimmy Carter helped develop a presidential preference, regardless of the viewers' own political orientations, and that the debates may have benefited Carter. (GW)

Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)

A survey of cable television subscribers suggests that Public Broadcasting System programing benefits from repeat scheduling since regardless of which time a show might be dropped from the schedule about 23 percent of the audience would be lost, compared to a 12.2 percent audience loss for commercial entertainment programs. (GT)