With television having matured as a creative medium in the past few decades, it has taken its rightful place among the subjects scholars study seriously. Professors are now analyzing the meaning and significance of classic shows with the care and intellectual respect traditionally accorded to literary masterpieces. But some academics still resist…

Examines the congruence between the view of marriage identified in content analysis and that rated by college students. Finds that students rated most marriages as "traditional," and rated traditional marriages as the most realistic. Notes that the amount of television exposure was unrelated to television marriage ratings. Discusses implications…

Examines relationship between television viewing, holding idealistic expectations about marriage, and intentions to marry among undergraduate students. Finds overall television viewing has a negative association with idealistic marriage expectations; romantic genre programming was positively associated with high expectations; and expectations were…

Examines the relationship between exposure to stereotypical media messages regarding race/ethnicity and subsequent social judgments among undergraduate students. Investigates the association between Whites' evaluations of self and other (Latino) as a result of varying media content pertaining to criminality stereotypes. Notes that the findings…

Survey of students (grades 6-12) reveals that those who were heavy viewers of crime shows were more likely to have anticivil libertarian attitudes. Results indicate that television entertainment may be an important source of political learning. (PD)

This study assesses the influence of exposure to television miniseries "Shogun" on adolescents' knowledge of Japanese language, history, and customs; attitudes of a closer social distance; and Japanese stereotypes. Exposure was a predictor of Japanese language, history, and customs knowledge and a limited predictor of social distance.…

Presents findings of a study (by Rosanne Fortner) which determined: (1) the impact of a Jacques Cousteau television documentary on ninth-grade students' knowledge and attitudes; (2) whether the same information presented by a classroom teacher would have a similar impact; and (3) if knowledge/attitude changes are retained for two weeks. (JN)

Concludes that watching television is popular among youth in Saudi Arabia, with males preferring Western programs and females and non-Saudis living in the country preferring Arab programs. (FL)

Discussion of the delivery of higher education to rural areas focuses on a distance education program developed by the Community College of Maine that uses interactive television. The technology for the system is described, the instructional process is explained, and instructional effectiveness as reported by students and faculty is evaluated.…

Describes Michigan State University's use of telephone interviews to assess student attitudes in television courses and reviews data from a recent survey and classroom students' grades or attitudes toward mediated instruction. Evaluation utilization by producers, faculty, and administrators to improve instructional television is noted. (Author/MBR)

Examines the differences in how Black and White viewers process messages based on the race of television characters representing five occupations. Notes that findings from male college students suggest that Black viewers have better recall of Black occupational characters than White characters on television. Reveals evidence that both Black and…

Discussion of children's comprehension of television focuses on a study in the United Kingdom that examined whether a successful course of television literacy could be developed for use with students from 5 to 12 years old. Treatments of experimental and control groups are explained, and correlations to other media are examined. (29 references)…

Traces historical development of soap operas and presents results of surveys conducted with college students to determine how viewing affects their behavior, attitudes, and beliefs. Results indicate students neither seek nor take advice from soap operas whereas early radio soap opera listeners sought practical explanations of appropriate behavior…

Investigates stereotyping of Native Americans by white college students, examining effects of vicarious contact via television and affective evaluations of direct and vicarious contact on stereotypes. Finds that evaluations of contact with minority groups determine group evaluation and that stereotyping is predicted by pleasant or unpleasant first…

Reviews research on educational television (ETV), focusing on teacher and student attitudes; impact on children and teachers and in-service education in media; and utilization. Also reviews a few studies on the impact and utilization of educational radio broadcasts. Draws broad conclusions about the use, design, and learning process of ETV. (PEN)