There's an urban legend which holds that community college graduates who go on to earn degrees at other institutions develop a stronger loyalty to the college that granted their highest degree. Perpetuating this legend is a limiting belief that keeps fundraising professionals from taking necessary steps to fully develop the potential that exists…

A growing number of colleges are financing development of housing communities for their alumni. Benefits accrue to the institution, the academic community, and the retirees, who are often encouraged to participate in campus life. However, college involvement in financing and promoting retirement communities is controversial. (MSE)

For colleges and universities, development of underused assets can be compatible with or supportive of the institution's purpose and also be financially rewarding. Providing alumni retirement housing can enhance institutional ties with alumni, in turn boosting recruitment and fund raising. Successful development requires a unique blend of…

To cope with changing financial and demographic environments, colleges are encouraged to change management strategies. Suggestions are made for policy formation and improved use of human and material resources in the areas of fiscal management, student recruitment, staffing, campus management, academic programing, and links with business,…