The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model…

Describing a rationale and structure for including more goods servicing activities in industrial arts curricula, this article discusses servicing careers and describes a servicing systems model and a product servicing model. (LRA)