In 2004 the Finnish Universities Act was amended to include a third strand as an essential part of research and teaching. This paper focuses on relationship building to explore whether this approach would be helpful in developing university-community relationships and educational public relations. By means of a dialogic community relations model…

Interviews 18 public-relations professionals to provide grounding and refinement of the contingency theory of accommodation in public relations. Supports a continuum from pure accommodation to pure advocacy and a matrix of variables affecting the continuum. Concludes that the practitioners' view of their communication world offers validity to the…

Steps in an integrated model include (1) problem solving (exploration, assessment, goal setting, planning, implementation, evaluation); (2) community building (entering, discovering, developing relationships, building an organization, enhancing capacity, phasing out, exiting); and (3) systems interaction (change agent system, client system, action…

This paper examines the beliefs and assumptions about the process of policy implementation held by the school board members, district administrators, principals, and teachers in one district in western Canada and the effect of those beliefs on the implementation of those policies. (Author/JAZ)