Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Behavior Change | 2 |
| Horticulture | 2 |
| Marketing | 2 |
| Audiences | 1 |
| Behavior | 1 |
| Behavior Modification | 1 |
| Case Studies | 1 |
| Climate | 1 |
| College Students | 1 |
| Conservation (Environment) | 1 |
| Demography | 1 |
| More ▼ | |
Author
| Agyeman, Julian | 1 |
| Gouldthorpe, Jessica | 1 |
| Marcell, Kristin | 1 |
| Monaghan, Paul | 1 |
| Ott, Emily | 1 |
| Racevskis, Laila | 1 |
| Rappaport, Ann | 1 |
| Wilber, Wendy | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
| Florida | 1 |
| Massachusetts | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkMonaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila – Journal of Extension, 2013
A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…
Descriptors: Extension Education, Conservation (Environment), Water, Audiences
Marcell, Kristin; Agyeman, Julian; Rappaport, Ann – International Journal of Sustainability in Higher Education, 2004
A community-based social marketing (CBSM) campaign to reduce student electricity use and greenhouse gas emissions was undertaken at Tufts University in Medford, Massachusetts. Social marketing methods follow a commercial marketing model and involve market research into the planning, pricing, communication, distribution, and evaluation of methods…
Descriptors: Behavior Modification, Energy Conservation, Marketing, Behavior Change
