This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…

This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…

The YouTube SEO Project directs students to research a target market's needs using consumer search demand, create an engaging mobile video that responds to this demand, and use search engine optimization (SEO) to optimize and publish the video for searchers on YouTube.com. Students completing the project reported positive learning outcomes and…

This article provides a historical review of the FCS profession beginning with the Progressive Era and founder Ellen Swallows Richards. The review includes a summary of significant historical events and legislation, that reveal how the FCS profession addressed the needs of individuals, families, and communities from inception to the present. From…

Customer experience is the latest battleground for business. Not only is customer experience management (CXM) one of the most promising approaches to marketing, but some observers also contend it is "the" future of marketing. While practitioners have embraced CXM for its considerable promise, marketing academicians have lagged in…

Based on an exploration of the marketing strategies employed in senior citizens' communities of practice (CoPs), this study proposes that the concept of co-construction derived from learning theory is indispensable in Marketing 4.0, which builds on offline and online interaction between and among consumers and the providers of particular goods and…

In this study, we explore corporate branding as an implicit curriculum and its embedded presence in the school ecology. We discuss ways in which corporate brands infiltrate schools through false generosity in an effort to make sense of the realities of teaching and learning in the presence of embedded branding and advertising. The study concludes…

Greenwashing is defined as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service" (UL Environment, 2013). As "green living" has become a marketable concept, and desirable consumers seek to enact a green identity, more companies are utilizing…

The authors describe the Pennies for Milk exercise, a participative classroom experience in which students generate a regression to the mean effect within the context of simulated household milk purchases. Regression to the mean is a ubiquitous threat for marketing researchers and managers but is often hard for students to understand. The Pennies…

In this review essay, Claudia Ruitenberg discusses Trevor Norris's "Consuming Schools," René Arcilla's "Mediumism," and Martha Nussbaum's "Not for Profit." While the primary focus of each book is different--with Norris concentrating on the pressures of consumerism and commercialism on K-12 schooling,…

Although many consumers perceive locally produced, fresh fruits and vegetables to be healthier, they might not have the knowledge and skills to retain optimal nutritional quality following harvest or purchase. We surveyed Ohio farmers market consumers' and managers' knowledge and interests related to maximizing nutritional value of produce.…

Schools in the UK teach pupils about Fairtrade as part of Religious Education, Personal and Social Education, Citizenship, Geography and so on. There are also Fairtrade Schools, where the whole school, including staff and parents, is committed to promoting the brand. It is argued here that promoting this commercial brand to schoolchildren and…

Adolescents face complex dilemmas such as challenging issues of identity and self-concept, and struggles with building and maintaining relationships. These issues must be embraced in the art classroom. This Instructional Resource will focus on the concept of brand--connecting visual art, marketing, and psychology--and center on ideas found in the…

Although social media (SM) is a ubiquitous feature of modern discourse, few studies have addressed the research domain regarding scope of SM in the scholarly literature. Moreover, the adaptation of SM technology for formal educational purposes has not been without controversy (Bennett et al., 2012). The current study attempts to obtain a…

The concept of gender stereotypes permeates the lives of youth in the United States. This article provides background information and rationale for incorporating gender stereotype analysis into family and consumer sciences (FCS) coursework. The critical analysis of gender stereotypes includes numerous activities and assessments that encourage…