On June 4 this year, Howard Finberg of the Poynter Institute gave a speech called "The Future of Journalism Education" at the European Journalism Centre's twentieth anniversary celebration in Maastricht, the Netherlands, in which he presented the results of a survey of journalists and journalism professors about the value of a journalism degree,…

When affective and cognitive scores were used as measures, the attractiveness level of the endorser of a product in an advertisement appeared to have a significant effect on the scores with the high attractiveness level producing the most favorable evaluations. When cognitive scores were used, however, the attractiveness level had no significant…

A study conducted analyses of metro and regional daily newspaper penetration in 87 Minnesota counties and examined readership for metro and regional daily newspapers and small-town weekly and semiweekly papers in 28 communities. Among conclusions reached was that in outlying communities, education was associated more with reading the metro paper…

Presents experimental tests of assumptions about the ways in which readers distinguish fact from opinion in a defamatory context. Examines differences in impact on readers based upon their perceptions of whether a report is fact or opinion. Finds that opinion causes more harm to reputation than does fact. (MM)

Examines letters to the editor of two Chicago newspapers between 1912 and 1917, to explore the strategies that readers used to make sense of what they read. Discusses cuing and linking, the new journalistic methodology of objectivity, and the mobilization of bias. Argues that reader response was often not idiosyncratic, but rather guided by…

Concludes that reader enjoyment is related to both syntactic and semantic unpredictability. (FL)

Examines the Hall-Mills murder case and the Browning separation--two events extensively covered by the press in the l920s--to see how they were shaped by the media into morality plays. (FL)

Examines undergraduate students' imaginative processes (i.e., spontaneous imagery and emotional response) to newspaper articles. Finds that, as in previous studies with literary texts and feature journalism articles, imagery and affective responses (i.e., emotional response and story interest) were moderately to strongly related. Finds that both…

Concludes that perceptions of causes of crime vary markedly depending on which news medium is used most. (FL)