Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

The aim of this study was to implement and evaluate the instructional design prepared as consumer-oriented and based upon interdisciplinary curriculum. In this study, case study approach, which is one of the qualitative research patterns, was employed. Observations, interviews and document analysis were used to collect data. For analyzing the…

The media and the contemporary consumer culture are central categories in modern childhood. They have opened new kinds of experiences and learning situations for children. In this article we are interested in the role of the media and consumption in schoolchildren's daily life. The data consist of writings and drawings of 7-12-year-old…

This paper examines 6th grade children's local conceptual development and mathematization processes as they worked a comprehensive mathematical modeling problem (creating a consumer guide for deciding the best snack chip) over several class periods. The children and their teachers were participating in a 3-year longitudinal teaching experiment in…

Adolescent consumer role perceptions were explored among 359 sixth- through twelfth-grade public school students. Results tend to support the notion that middle-school adolescents are generally experiencing the anticipatory stage and high school students are primarily at the formal stage of consumer role acquisition. (JH)

Offers a unit for sixth graders on consumer education. The unit includes a collection of activity ideas for teaching about money, goods and services, smart shopping practices, and advertising. Includes a brief list of printed and organizational resources. (JDH)

Presents an activity in which students use cereal boxes to describe, classify, order, analyze, graph, tally, and make connections and to study pricing, measures of central tendency, consumerism, measurement, and probability. (MKR)