Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…

This article explores the relationship between academic disciplines' representation in the United Kingdom Open University's (OU) OpenLearn open educational resources (OER) repository and in the OU's fee-paying curriculum. Becher's (1989) typology was used to subdivide the OpenLearn and OU fee-paying curriculum content into four disciplinary…

Purpose: Higher education environments have become increasingly competitive and institutions have to compete for students in the recruitment markets. With the introduction of student fees, it is hypothesised that potential applicants to HE will increasingly become consumerist. The research upon which this paper was based was aimed at finding out…

The tuition and fees charged undergraduates at more than 2,700 colleges and universities in the 1987-88 and 1988-89 academic years, including the additional tuition that many institutions charge out-of-state students are listed. The figures were collected by the College Board in its Annual Survey of Colleges. (MLW)

A discussion of college pricing policy results in three observations: (1) trends toward differentiation of base prices by program and other disaggregation such as level of study will continue; (2) competitive price discounting will intensify through the period of shrinking enrollments; and (3) for most families, discussion of college costs and…

The general research question is discussed: to what extent are current policies and practices of allocating costs to various parties just, effective, and efficient in producing the individual and social benefits of higher education? Several more specific questions on pricing are outlined, and relevant literature and organizational resources are…

The tuition and required fees charged to undergraduate students at over 2,900 public and private 2- and 4-year institutions are presented for the 1990-91 and 1991-92 academic years, including, for 1991-92, the additional tuition for out-of-state students. Institutions are listed alphabetically by state. (MSE)

The process of pricing decision making in public and private higher education, who participates, and what factors are considered are described, based on illustrated case studies of the tuition- and fee-setting processes at Yale University for 1982-84 and in the State of Washington in 1981-83. (MSE)

For budget planners, undergraduate tuition is an extremely important price as the largest income item and one over which the institution has substantial control. Although several factors affect price, the programs' cost structures is the most significant. Also, budget developers can unbundle cost elements to price services and programs separately.…

Results of an annual college tuition survey and a study of trends in financial aid reveal continuing difficulties in keeping costs in line with inflation, the financial aid pool, and state support. A table displays tuition and required fees at over 3,000 institutions in both 1995-96 and 1996-97, including added tuition for out-of-state students in…

Two possible types of loans for undergraduate study are outlined (loans to cover fees only and loans for living costs), and suggested repayment schemes and need analyses are given. Some notes are given on the administration of such a program. (MSE)