Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

Understanding students' college enrollment decisions is critical because the admission outcome can affect the school's quality and its reputation. In this paper, we study how students consider their relative academic ability compared to their potential peers. Drawing from social comparison theory, we posit that there are asymmetric effects due to…

Prior research finds that low-income students are less likely to apply to and enroll in four-year colleges or more selective colleges, even after controlling for academic preparation and other background characteristics. The College Board sought to reduce barriers in the college application process through a targeted campaign of brochures and…

In the Netherlands, the implementation of mandatory procedures in which prospective students do a final check on their initial higher education program choice (so-called matching procedures), were introduced to improve student-program fit. We argue that prospective students who lack feelings of fit with the program during these matching procedures…

This study uses a series of panel models to explore the effect of North Carolina (NC) College Application Week (CAW) and free college applications during that week on the number of applications colleges receive and number of low-income students who matriculate. Our models suggest that NC saw an increase in applications and low-income student…

In this study, performance data from students on a mathematics graduate programme from Spring 2019 to Spring 2020 were collected and analysed. The results showed that, if the right course delivery method was implemented, the impact of the coronavirus pandemic (COVID-19) on students' performance could be minimal. Based on the study, some…

The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of application and acceptance. Findings suggest that women applicants noted affective factors related to…

Every year, the U.S. Department of Education selects hundreds of thousands of low-income students to provide additional documentation to corroborate their financial aid eligibility in a process known as verification. Although many are concerned about the potential deleterious effects of being selected, to date, studies are limited to descriptive…

This study examines a diverse set of nearly 100 private institutions that adopted test-optional undergraduate admissions policies between 2005-2006 and 2015-2016. Using comparative interrupted time series analysis and difference-in-differences with matching, I find that test-optional policies were associated with a 3% to 4% increase in Pell Grant…

North Carolina has become the first state to require all students to prove their residency status through a thirdparty process when applying for college and financial assistance. NC Residency Determination Service (RDS) has taken the responsibilities from individual institutions to determine whether a student's residency status is in state or out…

Background/Context: Policies featuring individualized learning plans (ILPs) have become increasingly popular among states seeking to improve college and career readiness through early postsecondary planning. Although ILPs are featured in legislation for more than 35 states, limited work has been done on measuring their effectiveness to ensure that…

Less privileged students disproportionately aim low with their university applications and often fail to apply to the institutions that match their academic qualifications. Little attention, however, has been directed toward the converse phenomenon, that of aiming high. These kinds of applications are commonly called 'reaches,' meaning an…

Recent research suggests that the college application process itself prevents access. This paper reports results from a school-based experiment in which application assistance is incorporated into the high school curriculum for all graduating seniors at low-transition schools. Over three workshops, students were guided to pick programs of interest…

Using a dataset that matched applicants to graduate programs at a regional university who were admitted but chose not to attend to a section of students who did choose to attend, this research investigates the factors involved in students selecting a graduate program. The distance to a university was not a factor in the student's decision, even…

A growing body of research indicates that proactive outreach from high schools and college access organizations about college preparation tasks, and specifically focusing on completing the Free Application for Federal Student Aid (FAFSA), results in increased college enrollment. Comparatively less attention has been paid to the role of colleges…