From 1996 to 2005, West Virginia produced the greatest percentage (56.25 percent) of institutional re-brandings in the country. In addition, the state experienced the largest proportion (25 percent) of "college-to-university" re-brandings than any other state. This study embarked on discovering possible reasons for this phenomenon and…

U.S. transportation data suggest that the number of vehicle miles traveled has far surpassed new capacity, resulting in increased traffic congestion in many communities throughout the country. This article reports on traffic congestion around a university campus located within a small town. The mix of trip purposes varies considerably in this…

The planning process at Towson State University was developed in anticipation of a projected enrollment decline of 12 percent in the period 1984-90. The planning process, planning model, and implementation are described. (MLW)

Experiences of the University of Texas at San Antonio and Texas Wesleyan University illustrate steps in planning special events. Steps include reconsider the proposed event; coordinate with other campus activities; make a master plan; know the target audience; highlight unique features; build a budget based on facts; evaluate everything; and keep…

Issues management, concerned with the identification, analysis, probability, and timing of a developing issue and with organizational response, is discussed as an aspect of the institutional strategic planning process. Its application at Pennsylvania State University is described. (Author/MSE)

Zero-based budgeting was instituted in all Texas state-funded agencies in 1975-76, including colleges. The first two years of using this procedure are reviewed and its applicability to higher education institutions is examined in light of the need to consider educational quality as well as costs. (MSE)

When real resources decline, demands change, or programs lose vitality, then a logical move is to reallocate resources to facilitate academic planning. Reallocation schemes and experiences at the University of Michigan-Ann Arbor and Oklahoma State University are described and compared. (Author/MLW)

Factors leading to dissatisfaction with planning processes are identified, barriers to successful planning are described, and proposed solutions suggest a set of minimum characteristics applicable to all academic planning systems. Implementation of a program review system is discussed. (Author/LBH)

The multiple scenario analysis technique for organizational planning used by multinational corporations is adaptable for colleges and universities. Arizona State University launched a futures-based planning project using the Delphi technique and cross-impact analysis to produce three alternative scenarios (stable, turbulent, and chaotic) to expand…

The use of environmental scanning to link the external environment to institutional strategic planning is exemplified in Michigan State University's approach. The university's program is described, and in an appended section, 25 external tendencies are presented and related issues, trends, and events outlined. (MSE)

Describes implementation of a system-level planning model focused on institutional improvement and effectiveness at the University of Missouri. Details implementation of three phases of the strategic planning model (strategic analysis, strategic thinking/decision-making, and campus outreach/systems administration planning); identifies critical…

Some of the implications for educational managers as they create flexibility through the formation and use of affiliated nonprofit corporations are outlined. (MLW)

Reliance on enrollment trend models for revenue projections has led to a scenario of alternating overbudgeted and underbudgeted years. A study of a large, public university indicates that time series analysis should be used instead to anticipate the orderly seasonal and cyclical patterns that are visible in a period of moderate trend growth.…

The design and findings of an evaluation of the alumni records, broadcasting, development, health science relations, information services, publications, and state and community relations programs as well as the vice-president's office at the University of Michigan are described. (Author/SF)

Assessment is one of the most beneficial activities a university can undertake. Assessment proceeds through four stages that are discussed including: readiness, implementation, acceptance, and commitment. (MLW)