Research suggests that the appearance of a college campus--both inside and out--is a significant criterion in college selection. As community colleges are finding it increasingly important to attract and retain students, placemaking is becoming an effective and efficient platform to support recruitment and retention. Placemaking is imagining and…

For many universities around the world, internationalisation means the recruitment of fee-paying international students (so-called export education) for primarily commercial reasons. For UK universities, international (non-European Union) students account for approximately 13% of their annual revenues, making them highly dependent on international…

This article discusses Sundar Kumarasamy and how he is remaking the rituals of recruitment at the University of Dayton. For years Sundar Kumarasamy walked through the lobby of the University of Dayton's admissions building and daydreamed about changing every inch of the place. Mr. Kumarasamy, the university's vice president for enrollment…

Those who design admissions policies and procedures are the gatekeepers of higher education, and thereby play a role in shaping the direction of human society. Every year selective universities face the difficult challenge of sifting through the application materials of millions of high school graduates and deciding which applicants should be…

Colleges must manage all types of risks on their campuses every day, and none should be of greater concern than those involving students. With students at the core of their mission, higher-education institutions should minimize any risks related to student safety and satisfaction, and governing boards should establish effective policies to support…

When new governing board leaders are needed, just attracting more trustees with leadership potential is not sufficient. Succession planning, used in industry and government, ensures a continuing flow of strong leadership. It is not a procedure, but a flexible strategy that can ensure the board's effectiveness and the institution's health. (MSE)

If marketing in higher education is oversold, it may be that it is not fully understood. Higher education can learn from marketing as practiced in the profit sector, but it needs to research and practice those aspects that are good for education and discard those that are incompatible with education's value structure. (JMD)

Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)

College buildings, interiors, furniture, spaces, landscaping, and equipment express what the college stands for, what it cares most about, and how it views the intellectual and aesthetic enterprise. Well-designed and well-built physical facilities, especially those that are distinctive, should be a more recognized force in any college's enrollment…

The recent appointment of experienced fundraisers to several college presidencies reflects the increasing importance of fundraising in the presidency. Boards are looking for administrators with a balanced understanding of financial management, the academic enterprise, and institutional advancement strategies. (MSE)

Recommends a recruiting planning process focusing on funnel statistics, selecting schools, training interviewers, and the campus debrief. States that recruiters must understand the needs of line managers to be effective. (MKA)

Describes how market concepts (e.g., product, promotion, pricing, and place distribution) can be applied to job training and education. Offers a step-by-step explanation of how to analyze markets and plan strategically. (AYC)

Many administrators are planning and implementing systematic marketing strategies designed to attract, matriculate, and graduate students. Most administrators prefer to shape a direction according to their institution's needs rather than to take a reactive position. A marketing action plan is provided. (MLW)

Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)

Reports on Westchester Community College's (WCC's) campuswide brainstorming meetings which prepared strategies, programs, and recommendations for realizing recruitment goals. Includes a draft of WCC's 1981 Marketing Recruitment Plan, which covers programs and instruction, services, admissions office and processes, publications, and…