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Zeller, Thomas L.; Metzger, Lawrence M. – American Journal of Business Education, 2013
This paper argues for a new approach to accounting textbook budgeting material. The business environment is not stable. Change is continuous, for large and small business alike. A business must act and react to generate shareholder value. The rolling forecast provides the necessary navigational insight. The traditional annual static budget does…
Descriptors: Budgeting, Accounting, Budgets, Business Skills