key to facilities planning and successful bond issues is involving public. Taxpayers are unlikely to support superintendent's plan but will certainly vote for their own plan. Success means ensuring fiscally uncluttered pathway, retaining an architect, and working with demographer. Appointing broad-based community task force of about 30 members,…

To launch a successful levy or bond issue, school leaders must check with school attorneys or professional associations regarding limitations on marketing activities, allow sufficient campaign time, actively cultivate the press, and involve officers of all district parent organizations. Administrators should arrange for teachers, board members,…

Of the 58 referenda held in search of capital funds for public library buildings in 1997, 49 were successful, and of the 67 referenda seeking operating funds, 55 were successful. Funding levels and voter approval rate are examined, and a sidebar describes a bond issue at the Topeka Public Library. (LRW)

Describes the involvement of administrators, faculty, and students in a successful publicity campaign designed to gain public backing for a referendum in support of Palm Beach Junior College, Florida. Examines various publicity tactics utilized, including newspaper advertisements and editorials, slideshows and lectures, and the distribution of…