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Hilton, John, III; Wiley, David – TechTrends: Linking Research and Practice to Improve Learning, 2010
With increasing frequency, authors in academic and non-academic fields are releasing their books for free digital distribution. Anecdotal evidence suggests that exposure to both authors and books increases when books are available as free downloads, and that print sales are not negatively affected. For this study we interviewed ten authors to…
Descriptors: Intellectual Property, Internet, Interviews, Longitudinal Studies
Showalter, Jerry N. – College Store Journal, 1981
The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)
Descriptors: Advertising, Authors, Books, College Stores

Teguis, Ellen – Top of the News, 1982
Discusses the role and functions of the library promotion director within a commercial publishing house, outlining in the process the responsibilities and activities of the library services director for a specific firm (Dial Press/Delacourte Press). The nature of book promotion for bookstores and libraries is described. (JL)
Descriptors: Authors, Books, Childrens Literature, Librarians

Kadushin, Charles – Change, 1979
Managed texts are written and designed by a team of writers and researchers under the direction and control of a publishing house. How these books got started, what needs they meet, their advantages and disadvantages, and the consequences they are having on college text publishing are addressed. (JMD)
Descriptors: Authors, Editing, Higher Education, Merchandising

O'Toole, Patricia – Change, 1979
City Lights Books of San Francisco has served as a literary meeting place, as a bookstore that concentrates on serious literature--especially poetry, as a publisher of significant voices such as those of Allen Ginsberg and Charles Bukowski, and as an institution with a political conscience. (JMD)
Descriptors: Authors, Bookstores, Facilities, Higher Education