Concludes that the answer to the question of whether viewers restructure their lives to accommodate television or whether television is made to fit into the existing structure of their lives is functionally related to the programing and the time period involved. (FL)

Examines the current state of empirical research on religious television, discusses some of the implicit difficulties in exploring this phenomenon and its viewership, and suggests avenues for future research. (MS)

Concludes that major market local television newscasts include substantial doses of helplessness, most of it at extreme levels. Specifically, members of the general public are often presented as helpless, and, by implication, so are television viewers. (FL)

Suggests that those who hold the greatest affinity with the television news program, "60 Minutes," watch the program to be entertained while seeking information. (FL)

Reports that 30 percent of those individuals watching a news broadcast were viewing it on nonlocal stations provided by cable television. (FL)

Discusses media coverage of public relations topics. Describes a census of television news stories about public relations. Finds increased coverage from 1980 through 1995, and that politicians and foreign governments are the most commonly reported on users. States that stories generally have a neutral tone and assume the "press agentry"…

States that contrary to previous reports of "grazing," most viewers only used their remote control devices (RCDs) once or twice every half hour. Claims that the dominant RCD operation was direct channel punching, as opposed to dial turning. Concludes that most RCD activity did not take place during a program, thus voiding industry…

An analysis of audience perceptions of videotaped versus filmed actualities on television newscasts suggested that videotaped actualities were perceived as more immediate than filmed actualities, and that audience evaluation of newscasts using videotaped actualities was higher than audience evaluation of newscasts using filmed actualities. (GT)

Continues the criticism of the Gerbner et al. Study of the cultivation effects of television on viewers. Argues that it makes unwarranted claims and contains methodological errors. (JMF)

Describes patterns of exposure and motivation of adolescent sample group. Correlates findings with race, gender, involvement with peers, attitude toward school, and other personal circumstances. (MS)

Studied the effects of the February 20, 1980, debate involving seven Republican candidates. Results strongly suggest that watching a televised debate early in the presidential primary season can increase respondents' interest in, and knowledge about, the campaign. (PD)

The first phase of the Active Audience project in Great Britain has been designed to examine the nature of the television audience in terms of why people watch television and how they respond to what they are being offered, and presents life-style as the basis for defining audience groups. (Author/CMV)

Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)

Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

Examines the relative relationship of heavy and light television viewing and anxiety. Studies the effect of action adventure programs in which justice triumphs and those with a preponderance of injustice on anxiety and on viewers' voluntary selective exposure to further action adventure fare. (JMF)