Discusses how the format and flow of ideas of effective academic articles serves to help readers identify what kind of information can be found in such articles. Suggests that following certain discourse guidelines not only makes an article easier to read but also raises the possibility that it will be published. (Author/VWL)

Examines persuasive text, first describing it and discussing it with reference to relevant philosophy and rhetoric, and then asking whether it is successful: do written texts change the minds of their readers? Notes that research on designing text to disabuse students of scientific misconceptions points to text features that authors could use to…