Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

Discusses the speech act approach and its usefulness in conveying the meaning of the imperative both for the native speaker and for the purpose of language acquisition. Analyses the infinitival construction of German-language advertising slogans and describes its potential for conveying a variety of messages. (Author/MES)

Four ideas for French language classroom activities are described: an exercise in listening to popular songs; a film scenario rewriting exercise; a technique for teaching the subjunctive mood; and a paired or small-group activity to enhance understanding of advertising. (MSE)

Contains five articles concerning: (1) exploitation of commercials to enhance comprehension and oral/written expression; (2) a game involving matching picture and text in advertisements; (3) a vocabulary-development game used in teacher training; (4) comprehension and analysis of literary texts in intermediate classes; and (5) techniques for…

Four French language instructional activities are described, including an exercise in use of the subjunctive mode, based on an advertisement; a simulation for use in business French; an examination of intonation and meaning in conversation; and an exercise in forming questions. (MSE)