As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…

Marketing communications and admissions often have very different needs, priorities, and ways of conducting business, but the two units work toward the same end goal. Brad Ward of BlueFuego, a marketing company that specializes in social Web tools for educational institutions, explains that admissions doesn't necessarily need to [talk] to…

A quick-response (QR) code is a two-dimensional, black-and-white square barcode and links directly to a URL of one's choice. When the code is scanned with a smartphone, it will automatically redirect the user to the designated URL. QR codes are popping up everywhere--billboards, magazines, posters, shop windows, TVs, computer screens, and more.…

San Francisco's Drew School began this school year with a guarantee to its ninth-grade class: For the four years of their high school careers, their annual tuition will remain the same as it is. This article describes this new plan which was branded "YES Tuition" (Year of Entry Set Tuition). Though the program is new, Drew has already…

Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…

Web analytics measure, collect, analyze, and report Internet data that help website managers improve the effectiveness of the site and its marketing efforts by allowing them to better understand how users interact with the site. Applying this data can help drive the right people to the website and keep them there. According to Joshua Dodson, Web…

For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…

The education market is becoming more competitive and far more crowded. The economic downturn has caused many families to reconsider their priorities, re-evaluate their budgets, and refocus their attention. Once considered one of the dark arts, whose very tenets were unacceptable in a mission-based environment, branding is now widely regarded as…

Between 42 and 45 percent of American students are "adult learners." They're over 25. They're returning to school for career change more than career advancement. And they're challenging the educational world to understand and meet their needs. Educational institutions have adult learners squarely on their radars. Over-25s are among the fastest…